@billboard’s music business podcast 🎙️hosted by @wordsbykristin 📍a @sickbirdpodcast original
Outreach This Creator For FreeFollowers
5.6K
Following
46
Total Posts
Engagement Rate
1.16%
Avg Likes
57
Avg Comments
Reaching 5.6K followers on Instagram, Billboard On the Record is a Business brand. Its posts sit across business and music. The account has published 161 posts, currently around 10 posts a week. Typical posts draw 57 likes and 9 comments, putting engagement at 1.16%.
Tracked in the InstME index, Billboardontherecord is a Business account with 5.6K followers and a back catalogue of 161 posts.
Against 5,774 Business accounts with 1K–10K followers in the InstME index, Billboardontherecord's 1.16% engagement rate lands in the bottom quarter (median: 4.58%).
The audience comments once per 7 likes on average, an unusually discussion-heavy audience.
In recent weeks Billboardontherecord has kept to about 10 posts per week, more than one per day.
Billboardontherecord keeps its following list short (46) relative to 5.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$23–$42
Based on 5.6K followers and a 1.16% engagement rate, a single sponsored post by Billboardontherecord is worth an estimated $23–$42. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Music
| Metric | Billboardontherecord | Cohort median |
|---|---|---|
| Engagement rate | 1.16% | 4.58% |
| Average likes | 57 | 120 |
| Average comments | 9 | 13 |
| Posts per week | 9.58 | 0.24 |
Median values from 5,774 Business accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Billboard On the Record is a business brand on Instagram, with 5.6K followers.
Billboard On the Record posts on Instagram as @billboardontherecord.
Billboard On the Record has 5,616 followers on Instagram (5.6K) as of Apr 23, 2026.
Billboard On the Record's engagement rate is 1.16%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.58%) for Business accounts with 1K–10K followers in the InstME index.
Posts by Billboard On the Record average 57 likes and 9 comments.
Billboard On the Record posts about 10 times per week on average.
Billboard On the Record is registered as a business account on Instagram.
Billboard On the Record is categorized as a business and music account in the InstME index, based on the profile's bio and Instagram category across 161 posts.
161
9
Posts / Week
9.58
Growth Score
23.2 / 100
Follower Ratio
122.1×
Engagement
9.03%
A sponsored post from Billboard On the Record is estimated at $23 to $42. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
