@billboardcharts link👇
Followers
17.7M
Following
2.5K
Total Posts
Engagement Rate
0.07%
Avg Likes
13,116
Avg Comments
Billboard runs a verified business account account with 17.7M followers on Instagram. Billboard has shared 44,177 posts to date, currently around 10 posts a week. Typical posts draw 13,116 likes and 127 comments, putting engagement at 0.07%.
Billboard is a business account whose 44,177 posts have grown a following of 17.7M on Instagram.
Across recent posts, Billboard picks up 13,116 likes and 127 comments on average, one interaction per 1,339 followers.
The comment-to-like ratio works out to one comment per 103 likes, pointing to an audience that mostly engages through likes.
Lately Billboard has been publishing about 10 posts per week, more than one per day.
With 17.7M followers but only 2,508 accounts followed back, Billboard shows the ratio of a well-established account.
Estimated sponsored-post value
$62,000–$120,000
Based on 17.7M followers and a 0.07% engagement rate, a single sponsored post by Billboard is worth an estimated $62,000–$120,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Billboard | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 13,116 | 25,711 |
| Average comments | 127 | 376 |
| Posts per week | 10.47 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Billboard is a verified Instagram brand on Instagram, with 17.7M followers.
Billboard has 17,730,999 followers on Instagram (17.7M) as of Apr 23, 2026.
Billboard's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Billboard average 13,116 likes and 127 comments.
Billboard posts about 10 times per week on average.
Billboard is registered as a business account on Instagram and is verified.
Yes. Billboard carries the blue verified badge on Instagram.
A sponsored post from Billboard is estimated at $62,000 to $120,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
44,177
127
Posts / Week
10.47
Growth Score
1.4 / 100
Follower Ratio
7069.8×
Engagement
0.08%
