Better flavor. Better meals. One scoop at a time. Soups, sauces, marinades & fun dinner ideas. Find your next recipe ↓
Outreach This Creator For FreeFollowers
74.4K
Following
666
Total Posts
Engagement Rate
1.75%
Avg Likes
1,189
Avg Comments
Better Than Bouillon runs a Food brand account with 74.4K followers on Instagram. To date Better Than Bouillon has posted 1,549 times, currently around 3 posts a week. Engagement runs at 1.75%, or about 1,189 likes and 112 comments per post.
The Food account Betterthanbouillon has posted 1,549 times on Instagram and drawn 74.4K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Betterthanbouillon's 1.75% engagement rate comes in above the median of 0.75%.
Roughly one in 11 likes comes with a comment, an unusually discussion-heavy audience.
Lately Betterthanbouillon has been publishing about 3 posts per week.
The account follows just 666 others against 74.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$460–$850
Based on 74.4K followers and a 1.75% engagement rate, a single sponsored post by Betterthanbouillon is worth an estimated $460–$850. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Betterthanbouillon | Cohort median |
|---|---|---|
| Engagement rate | 1.75% | 0.75% |
| Average likes | 1,189 | 177 |
| Average comments | 112 | 10 |
| Posts per week | 3.02 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Better Than Bouillon is a food brand on Instagram, with 74.4K followers.
Better Than Bouillon posts on Instagram as @betterthanbouillon.
Better Than Bouillon has 74,371 followers on Instagram (74.4K) as of Jul 15, 2026.
Better Than Bouillon's engagement rate is 1.75%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Better Than Bouillon average 1,189 likes and 112 comments.
Better Than Bouillon posts about 3 times per week on average.
Better Than Bouillon is registered as a business account on Instagram.
Better Than Bouillon is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,549 posts.
1,549
112
Posts / Week
3.02
Growth Score
35 / 100
Follower Ratio
111.7×
Engagement
0%
A sponsored post from Better Than Bouillon is estimated at $460 to $850. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
