Betterbrand is a verified Beauty brand. The account has built 81.8K followers on Instagram. Content spans beauty and health. The account has published 290 posts, currently around 2 posts a week. Typical posts draw 62 likes and 1 comments, putting engagement at 0.08%.
Counting 81.8K followers and 290 posts, Betterbrandhealth sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Betterbrandhealth posts a 0.08% engagement rate that is in the bottom quarter (median: 0.57%).
Followers weigh in with a comment about every 44 likes, a healthy amount of conversation.
Betterbrandhealth maintains a rhythm of about one post per week.
With 81.8K followers but only 80 accounts followed back, Betterbrandhealth shows the ratio of a well-established account.
Estimated sponsored-post value
$290–$530
Based on 81.8K followers and a 0.08% engagement rate, a single sponsored post by Betterbrandhealth is worth an estimated $290–$530. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Betterbrandhealth | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 0.57% |
| Average likes | 62 | 134 |
| Average comments | 1 | 12 |
| Posts per week | 1.8 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Betterbrand is a verified beauty brand on Instagram, with 81.8K followers.
Betterbrand posts on Instagram as @betterbrandhealth.
Betterbrand has 81,827 followers on Instagram (81.8K) as of Sep 10, 2026.
Betterbrand's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Betterbrand average 62 likes and 1 comments.
Betterbrand posts about 2 times per week on average.
Betterbrand is registered as a business account on Instagram and is verified.
Betterbrand is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 290 posts.
Yes. Betterbrand carries the blue verified badge on Instagram.
Avg Comments
1
Engagement
0.02%
A sponsored post from Betterbrand is estimated at $290 to $530. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
