Africa's leading beauty & style website. Tag us #BellaNaijaStyle 📧:
Followers
684.9K
Following
753
Total Posts
Engagement Rate
0.38%
Avg Likes
2,500
Avg Comments
On Instagram, BellaNaija Style is a verified Fashion creator with an audience of 684.9K. Its posts sit across fashion and beauty. To date BellaNaija Style has posted 42,091 times, currently less than one post a week. Engagement runs at 0.38%, or about 2,500 likes and 118 comments per post.
With 684.9K followers across 42,091 posts, Bellanaijastyle is one of the Fashion accounts tracked in the InstME index.
Bellanaijastyle records a 0.38% engagement rate, below the median of 0.86% for the 2,126 Fashion accounts with 100K–1M followers tracked in the InstME index.
The audience comments once per 21 likes on average, a healthy amount of conversation.
In recent weeks Bellanaijastyle has kept to less than one post per week.
Bellanaijastyle keeps its following list short (753) relative to 684.9K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,400–$4,500
Based on 684.9K followers and a 0.38% engagement rate, a single sponsored post by Bellanaijastyle is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Bellanaijastyle | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.86% |
| Average likes | 2,500 | 1,969 |
| Average comments | 118 | 58 |
| Posts per week | 0.44 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BellaNaija Style is a verified fashion creator on Instagram, with 684.9K followers.
BellaNaija Style posts on Instagram as @bellanaijastyle.
BellaNaija Style has 684,944 followers on Instagram (684.9K) as of Jul 10, 2026.
BellaNaija Style's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.86% for Fashion accounts with 100K–1M followers in the InstME index.
Posts by BellaNaija Style average 2,500 likes and 118 comments.
BellaNaija Style posts less than once a week on average.
BellaNaija Style is registered as a creator account on Instagram and is verified.
BellaNaija Style is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 42,091 posts.
Yes. BellaNaija Style carries the blue verified badge on Instagram.
42,091
118
Posts / Week
0.44
Growth Score
7.6 / 100
Follower Ratio
909.6×
Engagement
0.43%
A sponsored post from BellaNaija Style is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
