Style. Self. Culture. Power.
Outreach This Creator For FreeFollowers
2M
Following
1.1K
Total Posts
Engagement Rate
0.97%
Avg Likes
19,046
Avg Comments
The Cut is a verified Fashion brand. The account has built 2M followers on Instagram. The Cut has shared 17,931 posts to date, currently around 1 post a week. Typical posts draw 19,046 likes and 139 comments, putting engagement at 0.97%.
Thecut has built an audience of 2M followers on Instagram over 17,931 posts as a Fashion account.
Among 424 Fashion accounts with over 1M followers in the InstME index, Thecut's 0.97% engagement rate comes in above the median of 0.52%.
One comment lands for every 137 likes, which reads as an audience that mostly engages through likes.
Thecut's output runs to about one post per week.
The account follows just 1,070 others against 2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,900–$13,000
Based on 2M followers and a 0.97% engagement rate, a single sponsored post by Thecut is worth an estimated $6,900–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Thecut | Cohort median |
|---|---|---|
| Engagement rate | 0.97% | 0.52% |
| Average likes | 19,046 | 9,959 |
| Average comments | 139 | 187 |
| Posts per week | 1.28 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Cut is a verified fashion brand on Instagram, with 2M followers.
The Cut posts on Instagram as @thecut.
The Cut has 1,982,859 followers on Instagram (2M) as of Apr 24, 2026.
The Cut's engagement rate is 0.97%, calculated from average likes and comments per post relative to followers. That is above the median of 0.52% for Fashion accounts with over 1M followers in the InstME index.
Posts by The Cut average 19,046 likes and 139 comments.
The Cut posts about 1 time per week on average.
The Cut is registered as a business account on Instagram and is verified.
The Cut is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 17,931 posts.
Yes. The Cut carries the blue verified badge on Instagram.
17,931
139
Posts / Week
1.28
Growth Score
19.4 / 100
Follower Ratio
1853.1×
Engagement
0.1%
A sponsored post from The Cut is estimated at $6,900 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
