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38.4K
Following
1.8K
Total Posts
Engagement Rate
0.28%
Avg Likes
87
Avg Comments
Beautytap is a Beauty brand, with 38.4K followers on Instagram. Content spans beauty and health. Beautytap has shared 3,162 posts to date, currently less than one post a week. Posts average 87 likes and 21 comments, an engagement rate of 0.28%.
Beautytapofficial operates a Beauty account on Instagram, pairing 38.4K followers with 3,162 posts.
Beautytapofficial records a 0.28% engagement rate, below the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The audience comments once per 4 likes on average, an unusually discussion-heavy audience.
Video posts from Beautytapofficial average 5.8K views.
Over recent weeks, Beautytapofficial has published less than one post per week.
Estimated sponsored-post value
$130–$250
Based on 38.4K followers and a 0.28% engagement rate, a single sponsored post by Beautytapofficial is worth an estimated $130–$250. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Beautytapofficial | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 0.57% |
| Average likes | 87 | 134 |
| Average comments | 21 | 12 |
| Posts per week | 0.65 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Beautytap is a beauty brand on Instagram, with 38.4K followers.
Beautytap posts on Instagram as @beautytapofficial.
Beautytap has 38,381 followers on Instagram (38.4K) as of Jul 15, 2026.
Beautytap's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Beautytap average 87 likes and 21 comments.
Beautytap posts less than once a week on average.
Beautytap is registered as a business account on Instagram.
Beautytap is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 3,162 posts.
A sponsored post from Beautytap is estimated at $130 to $250. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,162
21
Avg Views
5,849
Posts / Week
0.65
Growth Score
5.6 / 100
Engagement
0.16%
