▫️Ultra Soft but Glam✨ ▫️Makeup Artist + Educator ▫️To See Jesus Glorified 🕊️ ▫️📍Lekki & London 🇬🇧 ▫️Booking link ⤵️
Followers
37.9K
Following
3K
Total Posts
Engagement Rate
3.31%
Avg Likes
1,192
Avg Comments
On Instagram, Beautebytoby | Soft Glam Mua is a verified Beauty creator based in Nigeria with an audience of 37.9K. Content spans beauty and music. Beautebytoby | Soft Glam Mua has shared 1,444 posts to date, currently less than one post a week. Typical posts draw 1,192 likes and 61 comments, putting engagement at 3.31%.
On Instagram, Beautebytoby_ runs a Beauty account that has published 1,444 posts and gathered 37.9K followers.
Beautebytoby_ has an engagement rate of 3.31%, which is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Followers leave about one comment for every 20 likes, an unusually discussion-heavy audience.
Each video from Beautebytoby_ averages 20.3K views, near 54% of its followers.
Beautebytoby_ keeps a posting cadence of less than one post per week.
Estimated sponsored-post value
$440–$810
Based on 37.9K followers and a 3.31% engagement rate, a single sponsored post by Beautebytoby_ is worth an estimated $440–$810. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
| Metric | Beautebytoby_ | Cohort median |
|---|---|---|
| Engagement rate | 3.31% | 0.57% |
| Average likes | 1,192 | 134 |
| Average comments | 61 | 12 |
| Posts per week | 0.39 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Beautebytoby_ | Cohort median |
|---|---|---|
| Engagement rate | 3.31% | 0.89% |
| Average likes | 1,192 | 214 |
| Average comments | 61 | 17 |
| Posts per week | 0.39 | 0.22 |
Median values from 171 Beauty accounts in Nigeria with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Beautebytoby | Soft Glam Mua is a verified beauty creator based in Nigeria on Instagram, with 37.9K followers.
Beautebytoby | Soft Glam Mua posts on Instagram as @beautebytoby_.
Beautebytoby | Soft Glam Mua has 37,874 followers on Instagram (37.9K) as of Jul 14, 2026.
Beautebytoby | Soft Glam Mua's engagement rate is 3.31%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Beautebytoby | Soft Glam Mua average 1,192 likes and 61 comments.
Beautebytoby | Soft Glam Mua posts less than once a week on average.
Beautebytoby | Soft Glam Mua is registered as a creator account on Instagram and is verified.
Beautebytoby | Soft Glam Mua is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 1,444 posts.
1,444
61
Avg Views
20,264
Posts / Week
0.39
Growth Score
66.2 / 100
Engagement
9.12%
Beautebytoby | Soft Glam Mua's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Beautebytoby | Soft Glam Mua carries the blue verified badge on Instagram.
A sponsored post from Beautebytoby | Soft Glam Mua is estimated at $440 to $810. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
