Napa's premier wine and food tasting experience. Included in the New York Times “36 Hours in Napa Valley” & named Top 5 Vineyard by Travel & Leisure.
B Cellars Vineyards and Winery is a verified Food brand based in United States, with 12.7K followers on Instagram. Its posts sit across food and travel. B Cellars Vineyards and Winery has shared 2,061 posts to date, currently less than one post a week. Posts average 67 likes and 3 comments, an engagement rate of 0.55%.
With 12.7K followers across 2,061 posts, Bcellars is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Bcellars's 0.55% engagement rate lands below the median of 0.75%.
Followers leave about one comment for every 25 likes, a healthy amount of conversation.
Video posts from Bcellars average 998 views.
Over recent weeks, Bcellars has published less than one post per week.
InstME estimates 0% of Bcellars's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Estimated sponsored-post value
$44–$82
Based on 12.7K followers and a 0.55% engagement rate, a single sponsored post by Bcellars is worth an estimated $44–$82. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bcellars | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.75% |
| Average likes | 67 | 177 |
| Average comments | 3 | 10 |
| Posts per week | 0.82 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bcellars | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 0.68% |
| Average likes | 67 | 140 |
| Average comments | 3 | 8 |
| Posts per week | 0.82 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
B Cellars Vineyards and Winery is a verified food brand based in United States on Instagram, with 12.7K followers.
B Cellars Vineyards and Winery posts on Instagram as @bcellars.
B Cellars Vineyards and Winery has 12,671 followers on Instagram (12.7K) as of Jul 16, 2026.
B Cellars Vineyards and Winery's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by B Cellars Vineyards and Winery average 67 likes and 3 comments.
B Cellars Vineyards and Winery posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of B Cellars Vineyards and Winery's followers are low-quality or inactive, giving an audience-quality score of 100/100.
B Cellars Vineyards and Winery is registered as a business account on Instagram and is verified.
Total Posts
2,061
Avg Comments
3
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Travel
Engagement
0.21%
B Cellars Vineyards and Winery is categorized as a food and travel account in the InstME index, based on the profile's bio and Instagram category across 2,061 posts.
B Cellars Vineyards and Winery's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. B Cellars Vineyards and Winery carries the blue verified badge on Instagram.
A sponsored post from B Cellars Vineyards and Winery is estimated at $44 to $82. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
