Watch the 2024 Billboard Music Awards NOW streaming on @amazonfiretv, and ! 🏆 Check out the full list of winners ⬇️
Followers
829.2K
Following
541
Total Posts
Engagement Rate
5.03%
Avg Likes
41,672
Avg Comments
Billboard Music Awards runs a verified Music creator account based in United States with 829.2K followers on Instagram. Its posts sit across music and gaming. Billboard Music Awards has shared 2,259 posts to date, currently less than one post a week. Posts average 41,672 likes and 75 comments, an engagement rate of 5.03%.
The Music account Bbmas has posted 2,259 times on Instagram and drawn 829.2K followers.
Among 4,576 Music accounts with 100K–1M followers in the InstME index, Bbmas's 5.03% engagement rate comes in in the top quarter (median: 1.76%).
Roughly one in 553 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Bbmas sits at less than one post per week.
The account follows just 541 others against 829.2K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$12,000–$22,000
Based on 829.2K followers and a 5.03% engagement rate, a single sponsored post by Bbmas is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
| Metric | Bbmas | Cohort median |
|---|---|---|
| Engagement rate | 5.03% | 1.76% |
| Average likes | 41,672 | 4,115 |
| Average comments | 75 | 114 |
| Posts per week | 0.79 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbmas | Cohort median |
|---|---|---|
| Engagement rate | 5.03% | 1.36% |
| Average likes | 41,672 | 3,293 |
| Average comments | 75 | 111 |
| Posts per week | 0.79 | 0.56 |
Median values from 435 Music accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Billboard Music Awards is a verified music creator based in United States on Instagram, with 829.2K followers.
Billboard Music Awards posts on Instagram as @bbmas.
Billboard Music Awards has 829,164 followers on Instagram (829.2K) as of Jul 10, 2026.
Billboard Music Awards's engagement rate is 5.03%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Billboard Music Awards average 41,672 likes and 75 comments.
Billboard Music Awards posts less than once a week on average.
Billboard Music Awards is registered as a creator account on Instagram and is verified.
Billboard Music Awards is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 2,259 posts.
2,259
75
Posts / Week
0.79
Growth Score
100 / 100
Follower Ratio
1532.7×
Engagement
0.01%
Billboard Music Awards's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Billboard Music Awards carries the blue verified badge on Instagram.
A sponsored post from Billboard Music Awards is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
