A window to our world 🌎 This is a commercial channel from BBC Studios.
Followers
10.8M
Following
416
Total Posts
Engagement Rate
1.8%
Avg Likes
193,483
Avg Comments
BBC Earth runs a verified business account account based in United Kingdom with 10.8M followers on Instagram. BBC Earth has shared 7,490 posts to date, currently around 1 post a week. Typical posts draw 193,483 likes and 1,263 comments, putting engagement at 1.8%.
Bbcearth is a business account on Instagram with 10.8M followers and 7,490 published posts.
Bbcearth's average post pulls 193,483 likes and 1,263 comments, roughly one interaction per 56 followers.
Roughly one in 153 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages about one post per week.
With 10.8M followers but only 416 accounts followed back, Bbcearth shows the ratio of a well-established account.
Estimated sponsored-post value
$68,000–$130,000
Based on 10.8M followers and a 1.8% engagement rate, a single sponsored post by Bbcearth is worth an estimated $68,000–$130,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Bbcearth | Cohort median |
|---|---|---|
| Engagement rate | 1.8% | 1.02% |
| Average likes | 193,483 | 25,711 |
| Average comments | 1,263 | 376 |
| Posts per week | 1.26 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcearth | Cohort median |
|---|---|---|
| Engagement rate | 1.8% | 0.6% |
| Average likes | 193,483 | 13,723 |
| Average comments | 1,263 | 237 |
| Posts per week | 1.26 | 1.23 |
Median values from 200 accounts in United Kingdom with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC Earth is a verified Instagram brand based in United Kingdom on Instagram, with 10.8M followers.
BBC Earth posts on Instagram as @bbcearth.
BBC Earth has 10,813,628 followers on Instagram (10.8M) as of Jul 15, 2026.
BBC Earth's engagement rate is 1.8%, calculated from average likes and comments per post relative to followers.
Posts by BBC Earth average 193,483 likes and 1,263 comments.
BBC Earth posts about 1 time per week on average.
BBC Earth is registered as a business account on Instagram and is verified.
BBC Earth's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BBC Earth carries the blue verified badge on Instagram.
7,490
1,263
Posts / Week
1.26
Growth Score
36 / 100
Follower Ratio
25994.3×
Engagement
0.27%
A sponsored post from BBC Earth is estimated at $68,000 to $130,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
