💚 Music beyond the mainstream. ▶️ Listen live and rewind 30 days on @bbcsounds. 💬 Ask your smartspeaker to "Play 6 Music"
Followers
736.4K
Following
2.1K
Total Posts
Engagement Rate
0.87%
Avg Likes
6,375
Avg Comments
Reaching 736.4K followers on Instagram, BBC Radio 6 Music is a verified Music brand. Content spans music and gaming. BBC Radio 6 Music has shared 12,745 posts to date, currently less than one post a week. Posts average 6,375 likes and 11 comments, an engagement rate of 0.87%.
Bbc6music's Instagram presence spans 12,745 posts and 736.4K followers, profiling it as a Music account.
Bbc6music has an engagement rate of 0.87%, which is below the median of 1.76% for Music accounts with 100K–1M followers, based on 4,576 accounts in the InstME index.
Followers leave about one comment for every 571 likes, an audience that mostly engages through likes.
Over recent weeks, Bbc6music has published less than one post per week.
Bbc6music follows only 2,058 accounts while being followed by 736.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,600–$4,800
Based on 736.4K followers and a 0.87% engagement rate, a single sponsored post by Bbc6music is worth an estimated $2,600–$4,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Gaming
| Metric | Bbc6music | Cohort median |
|---|---|---|
| Engagement rate | 0.87% | 1.76% |
| Average likes | 6,375 | 4,115 |
| Average comments | 11 | 114 |
| Posts per week | 0.11 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
BBC Radio 6 Music is a verified music brand on Instagram, with 736.4K followers.
BBC Radio 6 Music posts on Instagram as @bbc6music.
BBC Radio 6 Music has 736,380 followers on Instagram (736.4K) as of Jul 11, 2026.
BBC Radio 6 Music's engagement rate is 0.87%, calculated from average likes and comments per post relative to followers. That is below the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by BBC Radio 6 Music average 6,375 likes and 11 comments.
BBC Radio 6 Music posts less than once a week on average.
BBC Radio 6 Music is registered as a business account on Instagram and is verified.
BBC Radio 6 Music is categorized as a music and gaming account in the InstME index, based on the profile's bio and Instagram category across 12,745 posts.
Yes. BBC Radio 6 Music carries the blue verified badge on Instagram.
12,745
11
Posts / Week
0.11
Growth Score
17.4 / 100
Follower Ratio
357.8×
Engagement
1.94%
A sponsored post from BBC Radio 6 Music is estimated at $2,600 to $4,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
