Music. 🎵 Radio. 📻 Podcasts. 🎧 Download the free BBC Sounds app now.
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1.1M
Following
604
Total Posts
Engagement Rate
0.2%
Avg Likes
2,209
Avg Comments
BBC Sounds is a verified Music brand on Instagram based in United States, tracked in the InstME index with 1.1M followers. BBC Sounds has shared 24,825 posts to date, currently around 78 posts a week. Posts average 2,209 likes and 25 comments, an engagement rate of 0.2%.
Bbcsounds is a Music account whose 24,825 posts have grown a following of 1.1M on Instagram.
Benchmarked against 1,001 Music accounts with over 1M followers, Bbcsounds posts a 0.2% engagement rate that is in the bottom quarter (median: 1.04%).
Followers weigh in with a comment about every 89 likes, an audience that mostly engages through likes.
Posting frequency for Bbcsounds sits at about 78 posts per week, more than one per day.
With 1.1M followers but only 604 accounts followed back, Bbcsounds shows the ratio of a well-established account.
Estimated sponsored-post value
$3,900–$7,200
Based on 1.1M followers and a 0.2% engagement rate, a single sponsored post by Bbcsounds is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Bbcsounds | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.04% |
| Average likes | 2,209 | 25,754 |
| Average comments | 25 | 441 |
| Posts per week | 77.53 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bbcsounds | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.17% |
| Average likes | 2,209 | 20,821 |
| Average comments | 25 | 595 |
| Posts per week | 77.53 | 0.59 |
Median values from 99 Music accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC Sounds is a verified music brand based in United States on Instagram, with 1.1M followers.
BBC Sounds posts on Instagram as @bbcsounds.
BBC Sounds has 1,109,953 followers on Instagram (1.1M) as of Jul 15, 2026.
BBC Sounds's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by BBC Sounds average 2,209 likes and 25 comments.
BBC Sounds posts about 78 times per week on average.
BBC Sounds is registered as a business account on Instagram and is verified.
BBC Sounds is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 24,825 posts.
BBC Sounds's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
24,825
25
Posts / Week
77.53
Growth Score
4 / 100
Follower Ratio
1837.7×
Engagement
0.93%
Yes. BBC Sounds carries the blue verified badge on Instagram.
A sponsored post from BBC Sounds is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.