Viva La Stool
Outreach This Creator For FreeBarstool Sports runs a verified business account account with 17.2M followers on Instagram. The account has published 7,386 posts, currently less than one post a week. Posts average 13,026 likes and 755 comments, an engagement rate of 0.08%.
As a business account, Barstoolsports reaches 17.2M followers on Instagram across 7,386 published posts.
On average, Barstoolsports's posts earn 13,026 likes and 755 comments, about one interaction per 1,247 followers.
One comment lands for every 17 likes, which reads as an unusually discussion-heavy audience.
Posting frequency for Barstoolsports sits at less than one post per week.
The account follows just 292 others against 17.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$60,000–$110,000
Based on 17.2M followers and a 0.08% engagement rate, a single sponsored post by Barstoolsports is worth an estimated $60,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Barstoolsports | Cohort median |
|---|---|---|
| Engagement rate | 0.08% | 1.02% |
| Average likes | 13,026 | 25,711 |
| Average comments | 755 | 376 |
| Posts per week | 0.92 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Barstool Sports is a verified Instagram brand on Instagram, with 17.2M followers.
Barstool Sports posts on Instagram as @barstoolsports.
Barstool Sports has 17,178,386 followers on Instagram (17.2M) as of Sep 6, 2026.
Barstool Sports's engagement rate is 0.08%, calculated from average likes and comments per post relative to followers.
Posts by Barstool Sports average 13,026 likes and 755 comments.
Barstool Sports posts less than once a week on average.
Barstool Sports is registered as a business account on Instagram and is verified.
Yes. Barstool Sports carries the blue verified badge on Instagram.
A sponsored post from Barstool Sports is estimated at $60,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
7,386
Avg Comments
755
Engagement
2.38%
