Followers
17.2M
Following
278
Total Posts
Engagement Rate
0.05%
Avg Likes
8,541
Avg Comments
Barstool Sports runs a verified business account account with 17.2M followers on Instagram. The account has published 6,214 posts, currently around 4 posts a week. Posts average 8,541 likes and 453 comments, an engagement rate of 0.05%.
As a business account, Barstoolsports reaches 17.2M followers on Instagram across 6,214 published posts.
On average, Barstoolsports's posts earn 8,541 likes and 453 comments, about one interaction per 1,908 followers.
One comment lands for every 19 likes, which reads as an unusually discussion-heavy audience.
Barstoolsports's videos average 816.3K views per post.
Posting frequency for Barstoolsports sits at about 4 posts per week.
The account follows just 278 others against 17.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$60,000–$110,000
Based on 17.2M followers and a 0.05% engagement rate, a single sponsored post by Barstoolsports is worth an estimated $60,000–$110,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Barstoolsports | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.02% |
| Average likes | 8,541 | 25,711 |
| Average comments | 453 | 376 |
| Posts per week | 3.91 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: May 28, 2026
Barstool Sports is a verified Instagram brand on Instagram, with 17.2M followers.
Barstool Sports posts on Instagram as @barstoolsports.
Barstool Sports has 17,163,277 followers on Instagram (17.2M) as of May 28, 2026.
Barstool Sports's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers.
Posts by Barstool Sports average 8,541 likes and 453 comments.
Barstool Sports posts about 4 times per week on average.
Barstool Sports is registered as a business account on Instagram and is verified.
Yes. Barstool Sports carries the blue verified badge on Instagram.
A sponsored post from Barstool Sports is estimated at $60,000 to $110,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
6,214
453
Avg Views
816,343
Posts / Week
3.91
Growth Score
1 / 100
Engagement
0.62%
