The Italian family that brings people together, since 1877 🍝🇮🇹 The official account of / le compte officiel de 🍝
Followers
25.8K
Following
277
Total Posts
Engagement Rate
0.2%
Avg Likes
47
Avg Comments
Barilla Canada is a verified Food brand on Instagram based in Italy, tracked in the InstME index with 25.8K followers. The account posts mainly around food and parenting topics. The account has published 705 posts, currently less than one post a week. Posts average 47 likes and 6 comments, an engagement rate of 0.2%.
Counting 25.8K followers and 705 posts, Barillacanada sits in the InstME index as a Food account.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Barillacanada's 0.2% engagement rate is in the bottom quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Video content from Barillacanada draws about 1K views.
Barillacanada maintains a rhythm of less than one post per week.
Barillacanada's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$90–$170
Based on 25.8K followers and a 0.2% engagement rate, a single sponsored post by Barillacanada is worth an estimated $90–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Barillacanada | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.75% |
| Average likes | 47 | 177 |
| Average comments | 6 | 10 |
| Posts per week | 0.17 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Barillacanada | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.74% |
| Average likes | 47 | 165 |
| Average comments | 6 | 6 |
| Posts per week | 0.17 | 1.25 |
Median values from 143 Food accounts in Italy with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Barilla Canada is a verified food brand based in Italy on Instagram, with 25.8K followers.
Barilla Canada posts on Instagram as @barillacanada.
Barilla Canada has 25,846 followers on Instagram (25.8K) as of Jul 15, 2026.
Barilla Canada's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Barilla Canada average 47 likes and 6 comments.
Barilla Canada posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Barilla Canada's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Barilla Canada is registered as a business account on Instagram and is verified.
Barilla Canada is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 705 posts.
705
6
Avg Views
1,037
Posts / Week
0.17
Growth Score
4 / 100
More women than men · mostly 25–44
Typical for Food creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
Engagement
0.32%
Barilla Canada's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Barilla Canada carries the blue verified badge on Instagram.
A sponsored post from Barilla Canada is estimated at $90 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
