Lael’s ma, Creator/CEO @evebyboz, HoF Marketer (Netflix/Uber/Apple/Pepsi), RHOBH 💎, The Urgent Life ✍🏿,
Followers
1.1M
Following
1.7K
Total Posts
Engagement Rate
1.72%
Avg Likes
18,327
Avg Comments
Bozoma Saint John is a verified Business creator. The account has built 1.1M followers on Instagram. Content spans business and lifestyle. The account has published 4,312 posts, currently less than one post a week. Posts average 18,327 likes and 708 comments, an engagement rate of 1.72%.
The Business account Badassboz has posted 4,312 times on Instagram and drawn 1.1M followers.
Badassboz's 1.72% engagement rate is above the median of 1.08% among Business accounts with over 1M followers, measured across 575 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 26 likes, pointing to a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 1,670 others against 1.1M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,600–$12,000
Based on 1.1M followers and a 1.72% engagement rate, a single sponsored post by Badassboz is worth an estimated $6,600–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
| Metric | Badassboz | Cohort median |
|---|---|---|
| Engagement rate | 1.72% | 1.08% |
| Average likes | 18,327 | 29,775 |
| Average comments | 708 | 402 |
| Posts per week | 0.06 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Bozoma Saint John is a verified business creator on Instagram, with 1.1M followers.
Bozoma Saint John posts on Instagram as @badassboz.
Bozoma Saint John has 1,103,583 followers on Instagram (1.1M) as of Jul 9, 2026.
Bozoma Saint John's engagement rate is 1.72%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Bozoma Saint John average 18,327 likes and 708 comments.
Bozoma Saint John posts less than once a week on average.
Bozoma Saint John is registered as a creator account on Instagram and is verified.
Bozoma Saint John is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 4,312 posts.
Yes. Bozoma Saint John carries the blue verified badge on Instagram.
4,312
708
Posts / Week
0.06
Growth Score
34.4 / 100
Follower Ratio
660.8×
Engagement
0.25%
A sponsored post from Bozoma Saint John is estimated at $6,600 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
