Reaching 250.1K followers on Instagram, Aveeno® is a verified Beauty brand based in United States. Aveeno® has shared 970 posts to date, currently around 3 posts a week. Typical posts draw 92 likes and 7 comments, putting engagement at 0.04%.
Aveenous shows up in the InstME index as a Beauty account, 250.1K followers, 970 posts.
Aveenous has an engagement rate of 0.04%, which is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers, based on 1,553 accounts in the InstME index.
For roughly every 14 likes there is one comment, an unusually discussion-heavy audience.
On average, Aveenous's video content earns 2.7K views.
In recent weeks Aveenous has kept to about 3 posts per week.
Aveenous scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Aveenous follows only 277 accounts while being followed by 250.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$880–$1,600
Based on 250.1K followers and a 0.04% engagement rate, a single sponsored post by Aveenous is worth an estimated $880–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Aveenous | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.47% |
| Average likes | 92 | 1,059 |
| Average comments | 7 | 46 |
| Posts per week | 3.35 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Aveenous | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.44% |
| Average likes | 92 | 978 |
| Average comments | 7 | 55 |
| Posts per week | 3.35 | 0.67 |
Median values from 247 Beauty accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Aveeno® is a verified beauty brand based in United States on Instagram, with 250.1K followers.
Aveeno® posts on Instagram as @aveenous.
Aveeno® has 250,110 followers on Instagram (250.1K) as of Jul 12, 2026.
Aveeno®'s engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Aveeno® average 92 likes and 7 comments.
Aveeno® posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 20% of Aveeno®'s followers are low-quality or inactive, giving an audience-quality score of 76/100.
Aveeno® is registered as a business account on Instagram and is verified.
Total Posts
970
Avg Comments
7
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
0.04%
Aveeno® is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 970 posts.
Aveeno®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Aveeno® carries the blue verified badge on Instagram.
A sponsored post from Aveeno® is estimated at $880 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
