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Followers
66.8K
Following
9
Total Posts
Engagement Rate
0.65%
Avg Likes
430
Avg Comments
Reaching 66.8K followers on Instagram, ATOBOY is a verified Food brand based in United States. To date ATOBOY has posted 1,077 times, currently around 2 posts a week. Posts average 430 likes and 5 comments, an engagement rate of 0.65%.
With 66.8K followers across 1,077 posts, Atoboynyc is one of the Food accounts tracked in the InstME index.
Against 7,981 Food accounts with 10K–100K followers in the InstME index, Atoboynyc's 0.65% engagement rate lands below the median of 0.75%.
For roughly every 79 likes there is one comment, an audience that mostly engages through likes.
Atoboynyc currently publishes about 2 posts per week.
Atoboynyc keeps its following list short (9) relative to 66.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$230–$430
Based on 66.8K followers and a 0.65% engagement rate, a single sponsored post by Atoboynyc is worth an estimated $230–$430. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Atoboynyc | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.75% |
| Average likes | 430 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 2.15 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Atoboynyc | Cohort median |
|---|---|---|
| Engagement rate | 0.65% | 0.68% |
| Average likes | 430 | 140 |
| Average comments | 5 | 8 |
| Posts per week | 2.15 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
ATOBOY is a verified food brand based in United States on Instagram, with 66.8K followers.
ATOBOY posts on Instagram as @atoboynyc.
ATOBOY has 66,786 followers on Instagram (66.8K) as of Jul 10, 2026.
ATOBOY's engagement rate is 0.65%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by ATOBOY average 430 likes and 5 comments.
ATOBOY posts about 2 times per week on average.
ATOBOY is registered as a business account on Instagram and is verified.
ATOBOY is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,077 posts.
ATOBOY's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,077
5
Posts / Week
2.15
Growth Score
13 / 100
Follower Ratio
7420.7×
Followers
181.9K
Engagement
0.91%
Yes. ATOBOY carries the blue verified badge on Instagram.
A sponsored post from ATOBOY is estimated at $230 to $430. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
