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Allure Magazine is a verified Beauty brand on Instagram, tracked in the InstME index with 1.6M followers. To date Allure Magazine has posted 15,878 times, currently around 69 posts a week. Typical posts draw 804 likes and 57 comments, putting engagement at 0.05%.
As a Beauty account, Allure reaches 1.6M followers on Instagram across 15,878 published posts.
Among 361 Beauty accounts with over 1M followers in the InstME index, Allure's 0.05% engagement rate comes in in the bottom quarter (median: 0.32%).
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Recent posting activity averages about 69 posts per week, more than one per day.
Allure's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,837 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,600–$10,000
Based on 1.6M followers and a 0.05% engagement rate, a single sponsored post by Allure is worth an estimated $5,600–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Allure | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.32% |
| Average likes | 804 | 6,917 |
| Average comments | 57 | 196 |
| Posts per week | 69.07 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
Allure Magazine is a verified beauty brand on Instagram, with 1.6M followers.
Allure Magazine posts on Instagram as @allure.
Allure Magazine has 1,608,987 followers on Instagram (1.6M) as of Sep 18, 2026.
Allure Magazine's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.32%) for Beauty accounts with over 1M followers in the InstME index.
Posts by Allure Magazine average 804 likes and 57 comments.
Allure Magazine posts about 69 times per week on average.
InstME's audience-quality analysis estimates about 0% of Allure Magazine's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Allure Magazine is registered as a business account on Instagram and is verified.
Allure Magazine is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 15,878 posts.
Total Posts
15,878
Avg Comments
57
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
0.02%
Yes. Allure Magazine carries the blue verified badge on Instagram.
A sponsored post from Allure Magazine is estimated at $5,600 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
