The Beauty Expert 💄 Get our favorite products delivered monthly: @allurebeautybox
Followers
1.5M
Following
1.8K
Total Posts
Engagement Rate
0.85%
Avg Likes
12,686
Avg Comments
Allure Magazine is a verified Beauty brand on Instagram, tracked in the InstME index with 1.5M followers. To date Allure Magazine has posted 15,234 times, currently around 1 post a week. Typical posts draw 12,686 likes and 183 comments, putting engagement at 0.85%.
As a Beauty account, Allure reaches 1.5M followers on Instagram across 15,234 published posts.
Among 361 Beauty accounts with over 1M followers in the InstME index, Allure's 0.85% engagement rate comes in above the median of 0.32%.
The comment-to-like ratio works out to one comment per 69 likes, pointing to an audience that mostly engages through likes.
Allure's videos average 228.1K views per post.
Recent posting activity averages about one post per week.
Allure's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 1,787 others against 1.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,300–$9,800
Based on 1.5M followers and a 0.85% engagement rate, a single sponsored post by Allure is worth an estimated $5,300–$9,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Allure | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 0.32% |
| Average likes | 12,686 | 6,917 |
| Average comments | 183 | 196 |
| Posts per week | 1.3 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: May 28, 2026
Allure Magazine is a verified beauty brand on Instagram, with 1.5M followers.
Allure Magazine posts on Instagram as @allure.
Allure Magazine has 1,508,488 followers on Instagram (1.5M) as of May 28, 2026.
Allure Magazine's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is above the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by Allure Magazine average 12,686 likes and 183 comments.
Allure Magazine posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Allure Magazine's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Allure Magazine is registered as a business account on Instagram and is verified.
Allure Magazine is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 15,234 posts.
15,234
183
Avg Views
228,050
Posts / Week
1.3
Growth Score
17 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
4.14%
Yes. Allure Magazine carries the blue verified badge on Instagram.
A sponsored post from Allure Magazine is estimated at $5,300 to $9,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
