Masala Lab: The Science of Indian Cooking (Penguin). Food science, handcrafted music, infographics and a healthy disregard for “authentic food”
Followers
1.3M
Following
388
Total Posts
Engagement Rate
6.3%
Avg Likes
83,639
Avg Comments
Krish Ashok is a verified Food creator on Instagram based in United States, tracked in the InstME index with 1.3M followers. The account has published 574 posts, currently less than one post a week. Typical posts draw 83,639 likes and 652 comments, putting engagement at 6.3%.
_masalalab has built an audience of 1.3M followers on Instagram over 574 posts as a Food account.
Among 352 Food accounts with over 1M followers in the InstME index, _masalalab's 6.3% engagement rate comes in in the top quarter (median: 0.98%).
Followers weigh in with a comment about every 128 likes, an audience that mostly engages through likes.
Video posts from _masalalab average 579.6K views, about 45% follower reach per post.
Lately _masalalab has been publishing less than one post per week.
At 100/100 on audience quality, _masalalab carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
The account follows just 388 others against 1.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$18,000–$34,000
Based on 1.3M followers and a 6.3% engagement rate, a single sponsored post by _masalalab is worth an estimated $18,000–$34,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | _masalalab | Cohort median |
|---|---|---|
| Engagement rate | 6.3% | 0.98% |
| Average likes | 83,639 | 18,542 |
| Average comments | 652 | 332 |
| Posts per week | 0.14 | 0.78 |
Median values from 352 Food accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _masalalab | Cohort median |
|---|---|---|
| Engagement rate | 6.3% | 1.29% |
| Average likes | 83,639 | 23,995 |
| Average comments | 652 | 480 |
| Posts per week | 0.14 | 0.43 |
Median values from 68 Food accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Krish Ashok is a verified food creator based in United States on Instagram, with 1.3M followers.
Krish Ashok posts on Instagram as @_masalalab.
Krish Ashok has 1,300,000 followers on Instagram (1.3M) as of Apr 8, 2026.
Krish Ashok's engagement rate is 6.3%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.98%) for Food accounts with over 1M followers in the InstME index.
Posts by Krish Ashok average 83,639 likes and 652 comments.
Krish Ashok posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Krish Ashok's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Krish Ashok is registered as a creator account on Instagram and is verified.
Krish Ashok is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 574 posts.
574
652
Avg Views
579,581
Posts / Week
0.14
Growth Score
100 / 100
More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.02%
Krish Ashok's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Krish Ashok carries the blue verified badge on Instagram.
A sponsored post from Krish Ashok is estimated at $18,000 to $34,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
