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Followers
11.8K
Following
1K
Total Posts
Engagement Rate
1.12%
Avg Likes
119
Avg Comments
FOLKLOR runs a Business brand account based in United States with 11.8K followers on Instagram. To date FOLKLOR has posted 2,499 times, currently less than one post a week. Typical posts draw 119 likes and 13 comments, putting engagement at 1.12%.
_folk_lor is a Business account on Instagram with 11.8K followers and 2,499 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, _folk_lor's 1.12% engagement rate is below the median of 1.46%.
One comment lands for every 9 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
Estimated sponsored-post value
$46–$86
Based on 11.8K followers and a 1.12% engagement rate, a single sponsored post by _folk_lor is worth an estimated $46–$86. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | _folk_lor | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 1.46% |
| Average likes | 119 | 334 |
| Average comments | 13 | 22 |
| Posts per week | 0.06 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | _folk_lor | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 1.1% |
| Average likes | 119 | 228 |
| Average comments | 13 | 14 |
| Posts per week | 0.06 | 0.34 |
Median values from 1,074 Business accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
FOLKLOR is a business brand based in United States on Instagram, with 11.8K followers.
FOLKLOR posts on Instagram as @_folk_lor.
FOLKLOR has 11,793 followers on Instagram (11.8K) as of Jul 16, 2026.
FOLKLOR's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by FOLKLOR average 119 likes and 13 comments.
FOLKLOR posts less than once a week on average.
FOLKLOR is registered as a business account on Instagram.
FOLKLOR is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 2,499 posts.
FOLKLOR's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,499
13
Posts / Week
0.06
Growth Score
22.4 / 100
Follower Ratio
11.7×
Engagement
0.44%
A sponsored post from FOLKLOR is estimated at $46 to $86. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.