Canada's national newspaper, but on Instagram. Check out .
Followers
252.9K
Following
528
Total Posts
Engagement Rate
0.14%
Avg Likes
310
Avg Comments
The Globe and Mail runs a verified Media/news company brand account based in Canada with 252.9K followers on Instagram. The account has published 7,456 posts, currently less than one post a week. Typical posts draw 310 likes and 41 comments, putting engagement at 0.14%.
Counting 252.9K followers and 7,456 posts, Globeandmail sits in the InstME index as a Media/news company account.
At 0.14%, Globeandmail's engagement rate is in the bottom 14% relative to accounts with 100K–1M followers.
Followers weigh in with a comment about every 8 likes, an unusually discussion-heavy audience.
Globeandmail's output runs to less than one post per week.
On audience quality, Globeandmail lands at 76/100, an estimated 20% of followers read as low-quality or inactive, a solid result.
With 252.9K followers but only 528 accounts followed back, Globeandmail shows the ratio of a well-established account.
Estimated sponsored-post value
$890–$1,600
Based on 252.9K followers and a 0.14% engagement rate, a single sponsored post by Globeandmail is worth an estimated $890–$1,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Media/news company
| Metric | Globeandmail | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.25% |
| Average likes | 310 | 2,985 |
| Average comments | 41 | 73 |
| Posts per week | 0.16 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Globeandmail | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.42% |
| Average likes | 310 | 3,710 |
| Average comments | 41 | 68 |
| Posts per week | 0.16 | 0.72 |
Median values from 252 accounts in Canada with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
The Globe and Mail is a verified media/news company brand based in Canada on Instagram, with 252.9K followers.
The Globe and Mail posts on Instagram as @globeandmail.
The Globe and Mail has 252,928 followers on Instagram (252.9K) as of Apr 24, 2026.
The Globe and Mail's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by The Globe and Mail average 310 likes and 41 comments.
The Globe and Mail posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of The Globe and Mail's followers are low-quality or inactive, giving an audience-quality score of 76/100.
The Globe and Mail is registered as a business account on Instagram and is verified.
The Globe and Mail is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 7,456 posts.
7,456
41
Posts / Week
0.16
Growth Score
2.8 / 100
ER Rank
14th
0.18%
The Globe and Mail's profile places the account in Canada. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. The Globe and Mail carries the blue verified badge on Instagram.
A sponsored post from The Globe and Mail is estimated at $890 to $1,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
