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Followers
160.8K
Following
61
Total Posts
Engagement Rate
0.14%
Avg Likes
194
Avg Comments
On Instagram, Toronto Star is a verified Newspaper brand based in United States with an audience of 160.8K. The account has published 8,707 posts, currently less than one post a week. Posts average 194 likes and 25 comments, an engagement rate of 0.14%.
Thetorontostar operates a Newspaper account on Instagram, pairing 160.8K followers with 8,707 posts.
For accounts with 100K–1M followers, Thetorontostar's 0.14% engagement rate reads as in the bottom 14% in the InstME index.
For roughly every 8 likes there is one comment, an unusually discussion-heavy audience.
Thetorontostar currently publishes less than one post per week.
InstME estimates 20% of Thetorontostar's followers are low-quality or inactive, for an audience-quality score of 76/100, a solid result.
Thetorontostar keeps its following list short (61) relative to 160.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$560–$1,000
Based on 160.8K followers and a 0.14% engagement rate, a single sponsored post by Thetorontostar is worth an estimated $560–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Newspaper
| Metric | Thetorontostar | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.25% |
| Average likes | 194 | 2,985 |
| Average comments | 25 | 73 |
| Posts per week | 0.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Thetorontostar | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.86% |
| Average likes | 194 | 2,003 |
| Average comments | 25 | 56 |
| Posts per week | 0.08 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Toronto Star is a verified newspaper brand based in United States on Instagram, with 160.8K followers.
Toronto Star posts on Instagram as @thetorontostar.
Toronto Star has 160,797 followers on Instagram (160.8K) as of Jul 15, 2026.
Toronto Star's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Toronto Star average 194 likes and 25 comments.
Toronto Star posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Toronto Star's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Toronto Star is registered as a business account on Instagram and is verified.
Toronto Star is categorized as a newspaper account in the InstME index, based on the profile's bio and Instagram category across 8,707 posts.
8,707
25
Posts / Week
0.08
Growth Score
2.8 / 100
ER Rank
14th
Engagement
0.32%
Toronto Star's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Toronto Star carries the blue verified badge on Instagram.
A sponsored post from Toronto Star is estimated at $560 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
