We're more than a museum. We're 21 of them & the National Zoo. Legal: s.si.edu/legal
Outreach This Creator For FreeFollowers
1.2M
Following
222
Total Posts
Engagement Rate
0.21%
Avg Likes
2,414
Avg Comments
Smithsonian runs a verified business account account based in United States with 1.2M followers on Instagram. Smithsonian has shared 3,062 posts to date, currently less than one post a week. Typical posts draw 2,414 likes and 23 comments, putting engagement at 0.21%.
The business account Smithsonian has posted 3,062 times on Instagram and drawn 1.2M followers.
Across recent posts, Smithsonian picks up 2,414 likes and 23 comments on average, one interaction per 483 followers.
The comment-to-like ratio works out to one comment per 103 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
The account follows just 222 others against 1.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,100–$7,700
Based on 1.2M followers and a 0.21% engagement rate, a single sponsored post by Smithsonian is worth an estimated $4,100–$7,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Smithsonian | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 1.02% |
| Average likes | 2,414 | 25,711 |
| Average comments | 23 | 376 |
| Posts per week | 0.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Smithsonian | Cohort median |
|---|---|---|
| Engagement rate | 0.21% | 0.81% |
| Average likes | 2,414 | 19,158 |
| Average comments | 23 | 344 |
| Posts per week | 0.29 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Smithsonian is a verified Instagram brand based in United States on Instagram, with 1.2M followers.
Smithsonian has 1,176,942 followers on Instagram (1.2M) as of Jul 15, 2026.
Smithsonian's engagement rate is 0.21%, calculated from average likes and comments per post relative to followers.
Posts by Smithsonian average 2,414 likes and 23 comments.
Smithsonian posts less than once a week on average.
Smithsonian is registered as a business account on Instagram and is verified.
Smithsonian's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Smithsonian carries the blue verified badge on Instagram.
A sponsored post from Smithsonian is estimated at $4,100 to $7,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,062
23
Posts / Week
0.29
Growth Score
4.2 / 100
Follower Ratio
5301.5×
Engagement
12.64%
