Official Instagram of the 91st Masters Tournament to be held April 5-11, 2027. Learn more at Masters.com and the Masters App.
Followers
3.5M
Following
14
Total Posts
Engagement Rate
5.01%
Avg Likes
173,519
Avg Comments
On Instagram, The Masters is a verified Sports Event brand based in United States with an audience of 3.5M. The Masters has shared 1,877 posts to date, currently around 1 post a week. Posts average 173,519 likes and 540 comments, an engagement rate of 5.01%.
Themasters operates a Sports Event account on Instagram, pairing 3.5M followers with 1,877 posts.
A typical post by Themasters collects about 173,519 likes and 540 comments, roughly one interaction for every 20 followers.
Followers leave about one comment for every 322 likes, an audience that mostly engages through likes.
Themasters keeps a posting cadence of about one post per week.
Themasters keeps its following list short (14) relative to 3.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$49,000–$90,000
Based on 3.5M followers and a 5.01% engagement rate, a single sponsored post by Themasters is worth an estimated $49,000–$90,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Sports Event
| Metric | Themasters | Cohort median |
|---|---|---|
| Engagement rate | 5.01% | 1.02% |
| Average likes | 173,519 | 25,711 |
| Average comments | 540 | 376 |
| Posts per week | 1.06 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Themasters | Cohort median |
|---|---|---|
| Engagement rate | 5.01% | 0.81% |
| Average likes | 173,519 | 19,158 |
| Average comments | 540 | 344 |
| Posts per week | 1.06 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
The Masters is a verified sports event brand based in United States on Instagram, with 3.5M followers.
The Masters posts on Instagram as @themasters.
The Masters has 3,473,883 followers on Instagram (3.5M) as of Jul 10, 2026.
The Masters's engagement rate is 5.01%, calculated from average likes and comments per post relative to followers.
Posts by The Masters average 173,519 likes and 540 comments.
The Masters posts about 1 time per week on average.
The Masters is registered as a business account on Instagram and is verified.
The Masters is categorized as a sports event account in the InstME index, based on the profile's bio and Instagram category across 1,877 posts.
The Masters's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,877
540
Posts / Week
1.06
Growth Score
100 / 100
Follower Ratio
248134.5×
Engagement
1.12%
Yes. The Masters carries the blue verified badge on Instagram.
A sponsored post from The Masters is estimated at $49,000 to $90,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
