Founder & CEO of @serhantBrands: S.MPLENetflix:
Followers
3.1M
Following
1.5K
Total Posts
Engagement Rate
4.25%
Avg Likes
131,987
Avg Comments
Ryan Serhant is a verified Business creator on Instagram based in United States, tracked in the InstME index with 3.1M followers. Its posts sit across business and parenting. To date Ryan Serhant has posted 1,603 times, currently less than one post a week. Typical posts draw 131,987 likes and 1,938 comments, putting engagement at 4.25%.
Ryanserhant is a Business account whose 1,603 posts have grown a following of 3.1M on Instagram.
Compared with 575 other Business accounts with over 1M followers in the InstME index, Ryanserhant's 4.25% engagement rate is in the top quarter (median: 1.08%).
Comments arrive at about one per 68 likes, a sign of an audience that mostly engages through likes.
Video posts from Ryanserhant average 846.8K views, about 27% follower reach per post.
Lately Ryanserhant has been publishing less than one post per week.
At 100/100 on audience quality, Ryanserhant carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 3.1M followers but only 1,525 accounts followed back, Ryanserhant shows the ratio of a well-established account.
Estimated sponsored-post value
$43,000–$81,000
Based on 3.1M followers and a 4.25% engagement rate, a single sponsored post by Ryanserhant is worth an estimated $43,000–$81,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Ryanserhant | Cohort median |
|---|---|---|
| Engagement rate | 4.25% | 1.08% |
| Average likes | 131,987 | 29,775 |
| Average comments | 1,938 | 402 |
| Posts per week | 0.28 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ryanserhant | Cohort median |
|---|---|---|
| Engagement rate | 4.25% | 0.74% |
| Average likes | 131,987 | 16,820 |
| Average comments | 1,938 | 335 |
| Posts per week | 0.28 | 0.47 |
Median values from 101 Business accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Ryan Serhant is a verified business creator based in United States on Instagram, with 3.1M followers.
Ryan Serhant posts on Instagram as @ryanserhant.
Ryan Serhant has 3,100,000 followers on Instagram (3.1M) as of Apr 9, 2026.
Ryan Serhant's engagement rate is 4.25%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Ryan Serhant average 131,987 likes and 1,938 comments.
Ryan Serhant posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Ryan Serhant's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Ryan Serhant is registered as a creator account on Instagram and is verified.
Ryan Serhant is categorized as a business and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,603 posts.
1,603
1,938
Avg Views
846,809
Posts / Week
0.28
Growth Score
85 / 100
Predominantly men · mostly 25–44
Typical for Business creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Parenting
Engagement
3.96%
Ryan Serhant's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Ryan Serhant carries the blue verified badge on Instagram.
A sponsored post from Ryan Serhant is estimated at $43,000 to $81,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
