@flannels
Explore Cosmetics BrandsFollowers
1.2M
Following
1.3K
Total Posts
Engagement Rate
0.02%
Avg Likes
180
Avg Comments
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store is a verified Fashion brand on Instagram, tracked in the InstME index with 1.2M followers. Its posts sit across fashion and beauty. FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store has shared 2,417 posts to date, currently around 19 posts a week. Posts average 180 likes and 13 comments, an engagement rate of 0.02%.
Counting 1.2M followers and 2,417 posts, Flannels sits in the InstME index as a Fashion account.
Benchmarked against 424 Fashion accounts with over 1M followers, Flannels posts a 0.02% engagement rate that is in the bottom quarter (median: 0.52%).
Roughly one in 14 likes comes with a comment, an unusually discussion-heavy audience.
Flannels's output runs to about 19 posts per week, more than one per day.
With 1.2M followers but only 1,272 accounts followed back, Flannels shows the ratio of a well-established account.
Estimated sponsored-post value
$4,200–$7,800
Based on 1.2M followers and a 0.02% engagement rate, a single sponsored post by Flannels is worth an estimated $4,200–$7,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Flannels | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.52% |
| Average likes | 180 | 9,959 |
| Average comments | 13 | 187 |
| Posts per week | 19.06 | 1.86 |
Median values from 424 Fashion accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 10, 2026
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store is a verified fashion brand on Instagram, with 1.2M followers.
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store posts on Instagram as @flannels.
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store has 1,204,538 followers on Instagram (1.2M) as of Jul 10, 2026.
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Fashion accounts with over 1M followers in the InstME index.
Posts by FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store average 180 likes and 13 comments.
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store posts about 19 times per week on average.
2,417
13
Posts / Week
19.06
Growth Score
0.4 / 100
Follower Ratio
947.0×
Engagement
0.37%
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store is registered as a business account on Instagram and is verified.
FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 2,417 posts.
Yes. FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store carries the blue verified badge on Instagram.
A sponsored post from FLANNELS | Luxury Men’s, Women’s, Kids’, Home & Beauty Store is estimated at $4,200 to $7,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
