On Instagram, Callaway Golf is a verified Sports brand based in United States with an audience of 2.2M. To date Callaway Golf has posted 5,912 times, currently less than one post a week. Posts average 6,225 likes and 257 comments, an engagement rate of 0.29%.
Callawaygolf's Instagram presence spans 5,912 posts and 2.2M followers, profiling it as a Sports account.
Callawaygolf has an engagement rate of 0.29%, which is in the bottom quarter (median: 1.05%) for Sports accounts with over 1M followers, based on 107 accounts in the InstME index.
At one comment per 24 likes, the ratio points to a healthy amount of conversation.
In recent weeks Callawaygolf has kept to less than one post per week.
Callawaygolf follows only 795 accounts while being followed by 2.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,800–$15,000
Based on 2.2M followers and a 0.29% engagement rate, a single sponsored post by Callawaygolf is worth an estimated $7,800–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
| Metric | Callawaygolf | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.05% |
| Average likes | 6,225 | 29,326 |
| Average comments | 257 | 353 |
| Posts per week | 0.47 | 2.24 |
Median values from 107 Sports accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Callawaygolf | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 0.81% |
| Average likes | 6,225 | 19,158 |
| Average comments | 257 | 344 |
| Posts per week | 0.47 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Callaway Golf is a verified sports brand based in United States on Instagram, with 2.2M followers.
Callaway Golf posts on Instagram as @callawaygolf.
Callaway Golf has 2,234,549 followers on Instagram (2.2M) as of Jul 15, 2026.
Callaway Golf's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.05%) for Sports accounts with over 1M followers in the InstME index.
Posts by Callaway Golf average 6,225 likes and 257 comments.
Callaway Golf posts less than once a week on average.
Callaway Golf is registered as a business account on Instagram and is verified.
Official Instagram of Callaway, the #1 equipment company in golf.
Outreach This Creator For Freeempli.fi/callawayTotal Posts
5,912
Avg Comments
257
0.14%
Callaway Golf is categorized as a sports account in the InstME index, based on the profile's bio and Instagram category across 5,912 posts.
Callaway Golf's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Callaway Golf carries the blue verified badge on Instagram.
A sponsored post from Callaway Golf is estimated at $7,800 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
