PBR

With 3.4M followers across 23,672 posts, @pbr is one of the business accounts tracked in the InstME index.

A typical post by @pbr collects about 6,208 likes and 40 comments — roughly one interaction for every 548 followers.

Followers leave about one comment for every 155 likes — an audience that mostly engages through likes.

@pbr currently publishes about 2 posts per week.

The account follows just 931 others against 3.4M followers — a ratio typical of established creators and brands.