BBC Radio 1Xtra is a verified Music brand. The account has built 624K followers on Instagram. Its posts sit across music and art. The account has published 13,115 posts, currently around 1 post a week. Posts average 10,536 likes and 600 comments, an engagement rate of 1.78%.
Bbc1xtra is a Music account whose 13,115 posts have grown a following of 624K on Instagram.
Compared with 4,576 other Music accounts with 100K–1M followers in the InstME index, Bbc1xtra's 1.78% engagement rate is in line with the median of 1.76%.
Comments arrive at about one per 18 likes, a sign of an unusually discussion-heavy audience.
Bbc1xtra's output runs to about one post per week.
With 624K followers but only 2,141 accounts followed back, Bbc1xtra shows the ratio of a well-established account.
Estimated sponsored-post value
$3,900–$7,200
Based on 624K followers and a 1.78% engagement rate, a single sponsored post by Bbc1xtra is worth an estimated $3,900–$7,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Art
| Metric | Bbc1xtra | Cohort median |
|---|---|---|
| Engagement rate | 1.78% | 1.76% |
| Average likes | 10,536 | 4,115 |
| Average comments | 600 | 114 |
| Posts per week | 1.04 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
BBC Radio 1Xtra is a verified music brand on Instagram, with 624K followers.
BBC Radio 1Xtra posts on Instagram as @bbc1xtra.
BBC Radio 1Xtra has 623,979 followers on Instagram (624K) as of Jul 15, 2026.
BBC Radio 1Xtra's engagement rate is 1.78%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.76% for Music accounts with 100K–1M followers in the InstME index.
Posts by BBC Radio 1Xtra average 10,536 likes and 600 comments.
BBC Radio 1Xtra posts about 1 time per week on average.
BBC Radio 1Xtra is registered as a business account on Instagram and is verified.
Total Posts
13,115
Avg Comments
600
Engagement
0.65%
BBC Radio 1Xtra is categorized as a music and art account in the InstME index, based on the profile's bio and Instagram category across 13,115 posts.
Yes. BBC Radio 1Xtra carries the blue verified badge on Instagram.
A sponsored post from BBC Radio 1Xtra is estimated at $3,900 to $7,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
