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likeshop.me/allureFollowers
1.5M
Following
1.8K
Total Posts
Engagement Rate
0.85%
Avg Likes
12,686
Avg Comments
Allure is a Beauty account on Instagram with 1.5M followers and 15,234 published posts.
Compared with 183 other Beauty accounts with over 1M followers in the InstME index, Allure's 0.85% engagement rate is above the median of 0.44%.
The comment-to-like ratio works out to one comment per 69 likes, pointing to an audience that mostly engages through likes.
Video posts from Allure average 228.1K views.
Recent posting activity averages about one post per week.
Audience-quality analysis puts Allure at 100/100; roughly 0% of followers look low-quality or inactive — a strong signal of genuine reach.
The account follows just 1,787 others against 1.5M followers — a ratio typical of established creators and brands.
| Metric | Allure | Cohort median |
|---|---|---|
| Engagement rate | 0.85% | 0.44% |
| Average likes | 12,686 | 10,836 |
| Average comments | 183 | 288 |
| Posts per week | 1.3 | 2.63 |
Median values from 183 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: May 28, 2026
Allure has 1,508,488 followers on Instagram (1.5M) as of May 28, 2026.
Allure's engagement rate is 0.85%, calculated from average likes and comments per post relative to followers. That is above the median of 0.44% for Beauty accounts with over 1M followers in the InstME index.
Posts by Allure average 12,686 likes and 183 comments.
Allure posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of Allure's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Allure is registered as a business account on Instagram and is verified.
15,234
183
Avg Views
228,050
Posts / Week
1.3
Growth Score
17 / 100
3.7M
Engagement
0.26%