Top Home & Decor Bloggers
How does the market for home & decor bloggers actually look? In short: the segment averages 207.7K followers at 10.76% engagement, and 68% of it is nano or micro accounts — the tier most brands lean on for authentic, budget-friendly collaborations. The data comes from InstMe's index of millions of profiles across several social networks.
Below you'll find the current top creators, a snapshot of how the segment splits by account size and platform, and answers to the questions brands ask us most. Everything refreshes automatically as our pipeline rescans profiles.
Millions
Profiles indexed across networks
207.7K
Avg. followers
10.76%
Avg. engagement
81%
Recently active
45.6%
Verified accounts
Top 21 creators
Ranked by followers
Becki Owens
@beckiowens
2.4M
0.6% ER
WAHALANETWORK BLOG
@wahalanetwork
1.5M
0.2% ER
♡ ديكور
@home.decorrating
1.3M
7.0% ER
Christina Serrano
@chrissymarieblog
1.1M
0.7% ER
Ginny | In Bloom Bakery
@inbloombakery_
990.1K
6.9% ER
Britt Berlin | easy vegan recipes for home bakers
@the_bananadiaries
883.5K
5.9% ER
Andrea Denes | Life on Cedar Lane
@lifeoncedarlane
716.7K
0.4% ER
Janelle Payne | DIY | Home Renovations
@nailgun_nelly
690.7K
4.5% ER
KATIE STAPLES
@halfway_wholeistic
665.8K
0.9% ER
KraksHQ (Kraks’s New Home)
@krakshq
409.7K
0.1% ER
Erica Mueller
@ericamuellerhome
380.4K
4.4% ER
Annie Nguyen
@anniesbucketlist
287.1K
16.2% ER
Kate Pearce | Interior Designer + Blogger
@katepearcevintage
264.5K
7.3% ER
The Potted Boxwood
@thepottedboxwood
245K
0.8% ER
Béatrice
@madame_decore
180.3K
1.9% ER
Beth | Amazon • Target • DSW
@homedecormomma
140.8K
0.0% ER
Paris Polcyn | DIY, Home & Flips
@parisashleyhome
127.7K
0.9% ER
I DO Africa
@idoafrica
125.5K
0.8% ER
Everything Erin
@everythingerin
108K
6.5% ER
Rachel Van Schyndel
@rachvanschyndel
105.1K
0.3% ER
Jen Bishop, interior design blogger + award winning journalist
@interiorsaddict
103.6K
2.7% ER
This is just the top of the list — millions of profiles across several social networks
Sign up free to browse the full segment, filter by size, engagement and location, and export shortlists.
Unlock the full list — free
instme Top Home & Decor Bloggers — ranked live
Market snapshot
How this segment breaks down by account size and platform — updated Sep 19, 2026.
Keep exploring
Still mapping the landscape? Take a quick detour through lifestyle bloggers or home & decor creators to see how this market compares. And when you're ready to turn research into outreach, our guide to managing creator campaigns as an agency is a practical next step — InstMe's influencer marketing platform handles discovery, vetting and contact details for free.