Smell good without trying too hard. Modern fragrances designed to feel personal, wearable, and not overwhelming. Because too much is boring.
Followers
26.1K
Following
103
Total Posts
Engagement Rate
2.58%
Avg Likes
630
Avg Comments
On Instagram, USUAL PARFUMS is a verified Beauty creator with an audience of 26.1K. Its posts sit across beauty and automotive. USUAL PARFUMS has shared 310 posts to date, currently less than one post a week. Typical posts draw 630 likes and 43 comments, putting engagement at 2.58%.
Tracked in the InstME index, Usualparfums is a Beauty account with 26.1K followers and a back catalogue of 310 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Usualparfums's 2.58% engagement rate lands in the top quarter (median: 0.57%).
At one comment per 15 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Usualparfums has published less than one post per week.
InstME estimates 0% of Usualparfums's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Usualparfums keeps its following list short (103) relative to 26.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$240–$440
Based on 26.1K followers and a 2.58% engagement rate, a single sponsored post by Usualparfums is worth an estimated $240–$440. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Usualparfums | Cohort median |
|---|---|---|
| Engagement rate | 2.58% | 0.57% |
| Average likes | 630 | 134 |
| Average comments | 43 | 12 |
| Posts per week | 0.29 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
USUAL PARFUMS is a verified beauty creator on Instagram, with 26.1K followers.
USUAL PARFUMS posts on Instagram as @usualparfums.
USUAL PARFUMS has 26,106 followers on Instagram (26.1K) as of Jul 16, 2026.
USUAL PARFUMS's engagement rate is 2.58%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by USUAL PARFUMS average 630 likes and 43 comments.
USUAL PARFUMS posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of USUAL PARFUMS's followers are low-quality or inactive, giving an audience-quality score of 100/100.
USUAL PARFUMS is registered as a creator account on Instagram and is verified.
USUAL PARFUMS is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 310 posts.
310
43
Posts / Week
0.29
Growth Score
51.6 / 100
ER Rank
Top 33%
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.08%
Yes. USUAL PARFUMS carries the blue verified badge on Instagram.
A sponsored post from USUAL PARFUMS is estimated at $240 to $440. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
