Central Texas Style BBQ Houston & Brenham TX Bib Gourmand Ambassador Ambassador
Followers
82.6K
Following
91
Total Posts
Engagement Rate
0.69%
Avg Likes
544
Avg Comments
Truth BBQ is a verified Food brand on Instagram based in United States, tracked in the InstME index with 82.6K followers. Its posts sit across food and fashion. To date Truth BBQ has posted 794 times, currently less than one post a week. Posts average 544 likes and 24 comments, an engagement rate of 0.69%.
Counting 82.6K followers and 794 posts, Truth_bbq sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Truth_bbq posts a 0.69% engagement rate that is below the median of 0.75%.
Followers weigh in with a comment about every 23 likes, a healthy amount of conversation.
Truth_bbq maintains a rhythm of less than one post per week.
With 82.6K followers but only 91 accounts followed back, Truth_bbq shows the ratio of a well-established account.
Estimated sponsored-post value
$290–$540
Based on 82.6K followers and a 0.69% engagement rate, a single sponsored post by Truth_bbq is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Fashion
| Metric | Truth_bbq | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.75% |
| Average likes | 544 | 177 |
| Average comments | 24 | 10 |
| Posts per week | 0.34 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Truth_bbq | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 0.68% |
| Average likes | 544 | 140 |
| Average comments | 24 | 8 |
| Posts per week | 0.34 | 0.86 |
Median values from 2,477 Food accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Truth BBQ is a verified food brand based in United States on Instagram, with 82.6K followers.
Truth BBQ posts on Instagram as @truth_bbq.
Truth BBQ has 82,574 followers on Instagram (82.6K) as of Jul 12, 2026.
Truth BBQ's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Truth BBQ average 544 likes and 24 comments.
Truth BBQ posts less than once a week on average.
Truth BBQ is registered as a business account on Instagram and is verified.
Truth BBQ is categorized as a food and fashion account in the InstME index, based on the profile's bio and Instagram category across 794 posts.
Truth BBQ's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
794
24
Posts / Week
0.34
Growth Score
13.8 / 100
Follower Ratio
907.4×
Engagement
2.54%
Yes. Truth BBQ carries the blue verified badge on Instagram.
A sponsored post from Truth BBQ is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
