Followers
4M
Following
2.9K
Total Posts
Engagement Rate
0.14%
Avg Likes
5,468
Avg Comments
MICHELIN Guide (official) is a verified Community brand on Instagram, tracked in the InstME index with 4M followers. The account has published 9,200 posts, currently less than one post a week. Posts average 5,468 likes and 110 comments, an engagement rate of 0.14%.
Michelinguide is a Community account whose 9,200 posts have grown a following of 4M on Instagram.
Each post from Michelinguide averages 5,468 likes and 110 comments, or about one interaction per 713 followers.
Comments arrive at about one per 50 likes, a sign of a healthy amount of conversation.
Recent posting activity averages less than one post per week.
With 4M followers but only 2,880 accounts followed back, Michelinguide shows the ratio of a well-established account.
Estimated sponsored-post value
$14,000–$26,000
Based on 4M followers and a 0.14% engagement rate, a single sponsored post by Michelinguide is worth an estimated $14,000–$26,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Community
| Metric | Michelinguide | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 5,468 | 25,711 |
| Average comments | 110 | 376 |
| Posts per week | 0.44 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
MICHELIN Guide (official) is a verified community brand on Instagram, with 4M followers.
MICHELIN Guide (official) posts on Instagram as @michelinguide.
MICHELIN Guide (official) has 3,978,905 followers on Instagram (4M) as of Jul 15, 2026.
MICHELIN Guide (official)'s engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by MICHELIN Guide (official) average 5,468 likes and 110 comments.
MICHELIN Guide (official) posts less than once a week on average.
MICHELIN Guide (official) is registered as a business account on Instagram and is verified.
MICHELIN Guide (official) is categorized as a community account in the InstME index, based on the profile's bio and Instagram category across 9,200 posts.
9,200
110
Posts / Week
0.44
Growth Score
2.8 / 100
Follower Ratio
1381.6×
Engagement
0.14%
Yes. MICHELIN Guide (official) carries the blue verified badge on Instagram.
A sponsored post from MICHELIN Guide (official) is estimated at $14,000 to $26,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
