The Start of You® ✨ Clinically clean, hydrating skin essentials 💙 For sensitive skin, by Scarlett Johansson 📍@nordstrom @amazon @credobeauty @revolve
theoutset.com/pages/summer-book-club-shannon-garvey-june-babyFollowers
436.7K
Following
556
Total Posts
Engagement Rate
1%
Avg Likes
4,275
Avg Comments
With 436.7K followers across 1,654 posts, Theoutset is one of the Beauty accounts tracked in the InstME index.
Compared with 700 other Beauty accounts with 100K–1M followers in the InstME index, Theoutset's 1% engagement rate is above the median of 0.57%.
The comment-to-like ratio works out to one comment per 39 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
The account follows just 556 others against 436.7K followers — a ratio typical of established creators and brands.
| Metric | Theoutset | Cohort median |
|---|---|---|
| Engagement rate | 1% | 0.57% |
| Average likes | 4,275 | 1,261 |
| Average comments | 110 | 53 |
| Posts per week | 5.9 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 9, 2026
Theoutset has 436,653 followers on Instagram (436.7K) as of Jul 9, 2026.
Theoutset's engagement rate is 1%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Theoutset average 4,275 likes and 110 comments.
Theoutset posts about 6 times per week on average.
Theoutset is registered as a business account on Instagram and is verified.
1,654
110
Avg Views
0
Posts / Week
5.9
Growth Score
20 / 100
1.2M
Engagement
0.2%
