The Hindu

@the_hindu

Explore Cosmetics Brands

BrandNews & media website

India's national newspaper, now on Instagram.

www.thehindu.com/topic/Instagram_stories/

Audience

Browse top profiles

Followers

4.1M

Following

Total Posts

13,485

Engagement & Performance

Engagement Rate

0.09%

Avg Likes

3,606

Avg Comments

Avg Views

31,629

Posts / Week

Growth Score

1.8 / 100

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Data last updated: Mar 25, 2026

How engagement rate is calculated

Engagement rate is estimated using the average likes and comments from recent posts divided by follower count, then multiplied by 100.

How to improve Instagram engagement

Post consistently, use strong hooks in captions, test content formats, and respond quickly to comments to improve interaction quality over time.