Official Sydney account of Destination NSW. Tag @sydney or use #feelnewsydney to give us permission to share. Brought to you by NSW Government.
clicklinkin.bio/SydneyFollowers
1.4M
Following
319
Total Posts
Engagement Rate
3.82%
Avg Likes
53,043
Avg Comments
With 1.4M followers across 5,048 posts, Sydney is one of the business accounts tracked in the InstME index.
A typical post by Sydney collects about 53,043 likes and 398 comments — roughly one interaction for every 26 followers.
Followers leave about one comment for every 133 likes — an audience that mostly engages through likes.
Sydney currently publishes less than one post per week.
The account follows just 319 others against 1.4M followers — a ratio typical of established creators and brands.
| Metric | Sydney | Cohort median |
|---|---|---|
| Engagement rate | 3.82% | 1.04% |
| Average likes | 53,043 | 27,441 |
| Average comments | 398 | 386 |
| Posts per week | 0.75 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 23, 2026
Sydney has 1,397,386 followers on Instagram (1.4M) as of Apr 23, 2026.
Sydney's engagement rate is 3.82%, calculated from average likes and comments per post relative to followers.
Posts by Sydney average 53,043 likes and 398 comments.
Sydney posts less than once a week on average.
Sydney is registered as a business account on Instagram and is verified.
5,048
398
Avg Views
0
Posts / Week
0.75
Growth Score
76.4 / 100
Engagement
0.07%
