Own Brand skincare decoded Science, secrets & education behind our Superdrug Skin ranges✨💕🧴
Superdrug Skin is a verified Beauty brand, with 76.6K followers on Instagram. The account posts mainly around beauty and education topics. The account has published 81 posts, currently around 5 posts a week. Posts average 284 likes and 400 comments, an engagement rate of 0.89%.
Superdrugskin shows up in the InstME index as a Beauty account, 76.6K followers, 81 posts.
Superdrugskin has an engagement rate of 0.89%, which is above the median of 0.57% for Beauty accounts with 10K–100K followers, based on 5,414 accounts in the InstME index.
Over recent weeks, Superdrugskin has published about 5 posts per week.
Superdrugskin follows only 609 accounts while being followed by 76.6K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$270–$500
Based on 76.6K followers and a 0.89% engagement rate, a single sponsored post by Superdrugskin is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Education
| Metric | Superdrugskin | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 0.57% |
| Average likes | 284 | 134 |
| Average comments | 400 | 12 |
| Posts per week | 4.79 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
Superdrug Skin is a verified beauty brand on Instagram, with 76.6K followers.
Superdrug Skin posts on Instagram as @superdrugskin.
Superdrug Skin has 76,632 followers on Instagram (76.6K) as of Sep 13, 2026.
Superdrug Skin's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Superdrug Skin average 284 likes and 400 comments.
Superdrug Skin posts about 5 times per week on average.
Superdrug Skin is registered as a business account on Instagram and is verified.
Superdrug Skin is categorized as a beauty and education account in the InstME index, based on the profile's bio and Instagram category across 81 posts.
Yes. Superdrug Skin carries the blue verified badge on Instagram.
Total Posts
81
Avg Comments
400
Engagement
1.05%
A sponsored post from Superdrug Skin is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
