The official account for Sowetan S-Magazine: A fun, fresh, lifestyle magazine out quarterly with the Sowetan newspaper!
Outreach This Creator For FreeSowetan S Mag is a Lifestyle creator. The account has built 60.4K followers on Instagram. To date Sowetan S Mag has posted 3,414 times, currently around 3 posts a week. Engagement runs at 0.63%, or about 342 likes and 37 comments per post.
Sowetan.s.mag has built an audience of 60.4K followers on Instagram over 3,414 posts as a Lifestyle account.
Among 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, Sowetan.s.mag's 0.63% engagement rate comes in in the bottom quarter (median: 3.25%).
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Lately Sowetan.s.mag has been publishing about 3 posts per week.
Estimated sponsored-post value
$210–$390
Based on 60.4K followers and a 0.63% engagement rate, a single sponsored post by Sowetan.s.mag is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Sowetan.s.mag | Cohort median |
|---|---|---|
| Engagement rate | 0.63% | 3.25% |
| Average likes | 342 | 875 |
| Average comments | 37 | 33 |
| Posts per week | 2.54 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
Sowetan S Mag is a lifestyle creator on Instagram, with 60.4K followers.
Sowetan S Mag posts on Instagram as @sowetan.s.mag.
Sowetan S Mag has 60,359 followers on Instagram (60.4K) as of Sep 6, 2026.
Sowetan S Mag's engagement rate is 0.63%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Sowetan S Mag average 342 likes and 37 comments.
Sowetan S Mag posts about 3 times per week on average.
Sowetan S Mag is registered as a creator account on Instagram.
Sowetan S Mag is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 3,414 posts.
Total Posts
3,414
Avg Comments
37
Engagement
0.53%
A sponsored post from Sowetan S Mag is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
