Followers
45K
Following
563
Total Posts
Engagement Rate
0.16%
Avg Likes
32
Avg Comments
Reaching 45K followers on Instagram, Principal Secret is a verified Beauty brand based in United States. Content spans beauty and pets. The account has published 2,349 posts, currently around 4 posts a week. Typical posts draw 32 likes and 41 comments, putting engagement at 0.16%.
Principalsecret operates a Beauty account on Instagram, pairing 45K followers with 2,349 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Principalsecret's 0.16% engagement rate lands below the median of 0.57%.
Principalsecret currently publishes about 4 posts per week.
Estimated sponsored-post value
$160–$290
Based on 45K followers and a 0.16% engagement rate, a single sponsored post by Principalsecret is worth an estimated $160–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Pets
| Metric | Principalsecret | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.57% |
| Average likes | 32 | 134 |
| Average comments | 41 | 12 |
| Posts per week | 4.01 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Principalsecret | Cohort median |
|---|---|---|
| Engagement rate | 0.16% | 0.51% |
| Average likes | 32 | 91 |
| Average comments | 41 | 10 |
| Posts per week | 4.01 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Principal Secret is a verified beauty brand based in United States on Instagram, with 45K followers.
Principal Secret posts on Instagram as @principalsecret.
Principal Secret has 45,034 followers on Instagram (45K) as of Jul 15, 2026.
Principal Secret's engagement rate is 0.16%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Principal Secret average 32 likes and 41 comments.
Principal Secret posts about 4 times per week on average.
Principal Secret is registered as a business account on Instagram and is verified.
Principal Secret is categorized as a beauty and pets account in the InstME index, based on the profile's bio and Instagram category across 2,349 posts.
Principal Secret's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,349
41
Posts / Week
4.01
Growth Score
3.2 / 100
Follower Ratio
80.0×
Engagement
3.15%
Yes. Principal Secret carries the blue verified badge on Instagram.
A sponsored post from Principal Secret is estimated at $160 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
