Influencer marketing for the world’s most iconic brands. 🤩 🌎 NYC, SF + Paris 📲 Press: For our creators: @obviously.creator.comms
Followers
27.2K
Following
615
Total Posts
Engagement Rate
0.88%
Avg Likes
215
Avg Comments
Reaching 27.2K followers on Instagram, Obviously is a Business brand based in France. The account posts mainly around business and lifestyle topics. The account has published 73 posts, currently less than one post a week. Posts average 215 likes and 25 comments, an engagement rate of 0.88%.
With 27.2K followers across 73 posts, Obviously is one of the Business accounts tracked in the InstME index.
Obviously records a 0.88% engagement rate, below the median of 1.46% for the 5,335 Business accounts with 10K–100K followers tracked in the InstME index.
For roughly every 9 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Obviously has published less than one post per week.
InstME's audience-quality checks score Obviously at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$95–$180
Based on 27.2K followers and a 0.88% engagement rate, a single sponsored post by Obviously is worth an estimated $95–$180. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Obviously | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 1.46% |
| Average likes | 215 | 334 |
| Average comments | 25 | 22 |
| Posts per week | 0.09 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Obviously | Cohort median |
|---|---|---|
| Engagement rate | 0.88% | 1.82% |
| Average likes | 215 | 497 |
| Average comments | 25 | 26 |
| Posts per week | 0.09 | 0.5 |
Median values from 38 Business accounts in France with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Obviously is a business brand based in France on Instagram, with 27.2K followers.
Obviously has 27,157 followers on Instagram (27.2K) as of Jul 15, 2026.
Obviously's engagement rate is 0.88%, calculated from average likes and comments per post relative to followers. That is below the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Obviously average 215 likes and 25 comments.
Obviously posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Obviously's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Obviously is registered as a business account on Instagram.
Obviously is categorized as a business and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 73 posts.
Obviously's profile places the account in France. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
73
25
Posts / Week
0.09
Growth Score
17.6 / 100
ER Rank
36th
Predominantly men · mostly 25–44
Typical for Business creators in France, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Lifestyle
34.5K
Engagement
5.45%
A sponsored post from Obviously is estimated at $95 to $180. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
