NYX Professional Makeup DE runs a verified Beauty brand account based in Germany with 518.4K followers on Instagram. NYX Professional Makeup DE has shared 6,456 posts to date, currently around 8 posts a week. Typical posts draw 144 likes and 5 comments, putting engagement at 0.03%.
As a Beauty account, Nyxcosmetics_de reaches 518.4K followers on Instagram across 6,456 published posts.
Nyxcosmetics_de's 0.03% engagement rate is in the bottom quarter (median: 0.47%) among Beauty accounts with 100K–1M followers, measured across 1,553 accounts in the InstME index.
Followers weigh in with a comment about every 30 likes, a healthy amount of conversation.
Posting frequency for Nyxcosmetics_de sits at about 8 posts per week, more than one per day.
The account follows just 1,542 others against 518.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,800–$3,400
Based on 518.4K followers and a 0.03% engagement rate, a single sponsored post by Nyxcosmetics_de is worth an estimated $1,800–$3,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Nyxcosmetics_de | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.47% |
| Average likes | 144 | 1,059 |
| Average comments | 5 | 46 |
| Posts per week | 7.64 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nyxcosmetics_de | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.18% |
| Average likes | 144 | 2,900 |
| Average comments | 5 | 60 |
| Posts per week | 7.64 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
NYX Professional Makeup DE is a verified beauty brand based in Germany on Instagram, with 518.4K followers.
NYX Professional Makeup DE posts on Instagram as @nyxcosmetics_de.
NYX Professional Makeup DE has 518,362 followers on Instagram (518.4K) as of Sep 9, 2026.
NYX Professional Makeup DE's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NYX Professional Makeup DE average 144 likes and 5 comments.
NYX Professional Makeup DE posts about 8 times per week on average.
NYX Professional Makeup DE is registered as a business account on Instagram and is verified.
NYX Professional Makeup DE is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 6,456 posts.
Avg Comments
5
Engagement
4.2%
NYX Professional Makeup DE's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NYX Professional Makeup DE carries the blue verified badge on Instagram.
A sponsored post from NYX Professional Makeup DE is estimated at $1,800 to $3,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
