Reaching 327.4K followers on Instagram, dm beauty is a verified Beauty brand based in Germany. Content spans beauty and health. To date dm beauty has posted 1,694 times, currently around 5 posts a week. Typical posts draw 2,798 likes and 114 comments, putting engagement at 0.89%.
Dm_beauty shows up in the InstME index as a Beauty account, 327.4K followers, 1,694 posts.
For Beauty accounts with 100K–1M followers, Dm_beauty's 0.89% engagement rate is above the median of 0.47%, a read from 1,553 accounts in the InstME index.
At one comment per 25 likes, the ratio points to a healthy amount of conversation.
Dm_beauty's recent cadence works out to about 5 posts per week.
Dm_beauty follows only 539 accounts while being followed by 327.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,100
Based on 327.4K followers and a 0.89% engagement rate, a single sponsored post by Dm_beauty is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Dm_beauty | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 0.47% |
| Average likes | 2,798 | 1,059 |
| Average comments | 114 | 46 |
| Posts per week | 4.75 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Dm_beauty | Cohort median |
|---|---|---|
| Engagement rate | 0.89% | 1.18% |
| Average likes | 2,798 | 2,900 |
| Average comments | 114 | 60 |
| Posts per week | 4.75 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 7, 2026
dm beauty is a verified beauty brand based in Germany on Instagram, with 327.4K followers.
dm beauty posts on Instagram as @dm_beauty.
dm beauty has 327,445 followers on Instagram (327.4K) as of Sep 7, 2026.
dm beauty's engagement rate is 0.89%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by dm beauty average 2,798 likes and 114 comments.
dm beauty posts about 5 times per week on average.
dm beauty is registered as a business account on Instagram and is verified.
dm beauty is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,694 posts.
Total Posts
1,694
Avg Comments
114
Engagement
0.13%
dm beauty's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. dm beauty carries the blue verified badge on Instagram.
A sponsored post from dm beauty is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
