Followers
193K
Following
1.1K
Total Posts
Engagement Rate
0.19%
Avg Likes
328
Avg Comments
On Instagram, NYX Professional Makeup Canada is a verified Beauty brand with an audience of 193K. Content spans beauty and art. NYX Professional Makeup Canada has shared 4,026 posts to date, currently around 1 post a week. Engagement runs at 0.19%, or about 328 likes and 37 comments per post.
Nyxcosmetics_canada operates a Beauty account on Instagram, pairing 193K followers with 4,026 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Nyxcosmetics_canada's 0.19% engagement rate lands below the median of 0.47%.
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Video posts from Nyxcosmetics_canada average 1.1K views.
Over recent weeks, Nyxcosmetics_canada has published about one post per week.
Nyxcosmetics_canada keeps its following list short (1,135) relative to 193K followers, as established creators and brands tend to.
Estimated sponsored-post value
$680–$1,300
Based on 193K followers and a 0.19% engagement rate, a single sponsored post by Nyxcosmetics_canada is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
| Metric | Nyxcosmetics_canada | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.47% |
| Average likes | 328 | 1,059 |
| Average comments | 37 | 46 |
| Posts per week | 1.26 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
NYX Professional Makeup Canada is a verified beauty brand on Instagram, with 193K followers.
NYX Professional Makeup Canada posts on Instagram as @nyxcosmetics_canada.
NYX Professional Makeup Canada has 192,964 followers on Instagram (193K) as of Apr 5, 2026.
NYX Professional Makeup Canada's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NYX Professional Makeup Canada average 328 likes and 37 comments.
NYX Professional Makeup Canada posts about 1 time per week on average.
NYX Professional Makeup Canada is registered as a business account on Instagram and is verified.
NYX Professional Makeup Canada is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 4,026 posts.
4,026
37
Avg Views
1,105
Posts / Week
1.26
Growth Score
3.8 / 100
Engagement
0.04%
Yes. NYX Professional Makeup Canada carries the blue verified badge on Instagram.
A sponsored post from NYX Professional Makeup Canada is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
