On Instagram, NYX Professional Makeup Canada is a verified Beauty brand with an audience of 193K. Content spans beauty and art. NYX Professional Makeup Canada has shared 4,026 posts to date, currently around 1 post a week. Engagement runs at 0.19%, or about 328 likes and 37 comments per post.
Nyxcosmetics_canada operates a Beauty account on Instagram, pairing 193K followers with 4,026 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Nyxcosmetics_canada's 0.19% engagement rate lands below the median of 0.47%.
The like-to-comment split is roughly 9 to one, indicating an unusually discussion-heavy audience.
Video posts from Nyxcosmetics_canada average 1.1K views.
Over recent weeks, Nyxcosmetics_canada has published about one post per week.
InstME's audience-quality checks score Nyxcosmetics_canada at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Nyxcosmetics_canada keeps its following list short (1,135) relative to 193K followers, as established creators and brands tend to.
Estimated sponsored-post value
$680–$1,300
Based on 193K followers and a 0.19% engagement rate, a single sponsored post by Nyxcosmetics_canada is worth an estimated $680–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nyxcosmetics_canada | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.47% |
| Average likes | 328 | 1,059 |
| Average comments | 37 | 46 |
| Posts per week | 1.26 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
NYX Professional Makeup Canada is a verified beauty brand on Instagram, with 193K followers.
NYX Professional Makeup Canada posts on Instagram as @nyxcosmetics_canada.
NYX Professional Makeup Canada has 192,964 followers on Instagram (193K) as of Apr 5, 2026.
NYX Professional Makeup Canada's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is below the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by NYX Professional Makeup Canada average 328 likes and 37 comments.
NYX Professional Makeup Canada posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 0% of NYX Professional Makeup Canada's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NYX Professional Makeup Canada is registered as a business account on Instagram and is verified.
Total Posts
4,026
Avg Comments
37
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Art
Engagement
0.05%
NYX Professional Makeup Canada is categorized as a beauty and art account in the InstME index, based on the profile's bio and Instagram category across 4,026 posts.
Yes. NYX Professional Makeup Canada carries the blue verified badge on Instagram.
A sponsored post from NYX Professional Makeup Canada is estimated at $680 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
