15 years representing beauty in every shade, perfected in Mastershade.
Followers
1.4M
Following
189
Total Posts
Engagement Rate
0.11%
Avg Likes
1,478
Avg Comments
MAKE OVER Cosmetics is a verified Beauty brand on Instagram, tracked in the InstME index with 1.4M followers. Its posts sit across beauty and health. To date MAKE OVER Cosmetics has posted 4,272 times, currently less than one post a week. Typical posts draw 1,478 likes and 18 comments, putting engagement at 0.11%.
Makeoverid is a Beauty account on Instagram with 1.4M followers and 4,272 published posts.
Compared with 361 other Beauty accounts with over 1M followers in the InstME index, Makeoverid's 0.11% engagement rate is below the median of 0.32%.
Roughly one in 81 likes comes with a comment, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 1.4M followers but only 189 accounts followed back, Makeoverid shows the ratio of a well-established account.
Estimated sponsored-post value
$4,900–$9,100
Based on 1.4M followers and a 0.11% engagement rate, a single sponsored post by Makeoverid is worth an estimated $4,900–$9,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Makeoverid | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.32% |
| Average likes | 1,478 | 6,917 |
| Average comments | 18 | 196 |
| Posts per week | 0.82 | 2.46 |
Median values from 361 Beauty accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
MAKE OVER Cosmetics is a verified beauty brand on Instagram, with 1.4M followers.
MAKE OVER Cosmetics posts on Instagram as @makeoverid.
MAKE OVER Cosmetics has 1,402,554 followers on Instagram (1.4M) as of Jul 13, 2026.
MAKE OVER Cosmetics's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is below the median of 0.32% for Beauty accounts with over 1M followers in the InstME index.
Posts by MAKE OVER Cosmetics average 1,478 likes and 18 comments.
MAKE OVER Cosmetics posts less than once a week on average.
MAKE OVER Cosmetics is registered as a business account on Instagram and is verified.
MAKE OVER Cosmetics is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 4,272 posts.
4,272
18
Posts / Week
0.82
Growth Score
2.2 / 100
Follower Ratio
7420.9×
Engagement
0.09%
Yes. MAKE OVER Cosmetics carries the blue verified badge on Instagram.
A sponsored post from MAKE OVER Cosmetics is estimated at $4,900 to $9,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
