Pioneering Circular Salutogenic Design Studio | Our symbiotic approach to human + ecological health -London based working on projects internationally
Outreach This Creator For FreeHouse of Grey is a Home & DIY brand, with 144.2K followers on Instagram. Content spans home & diy and health. To date House of Grey has posted 4,344 times, currently less than one post a week. Typical posts draw 272 likes and 5 comments, putting engagement at 0.19%.
On Instagram, Houseofgreylondon runs a Home & DIY account that has published 4,344 posts and gathered 144.2K followers.
For Home & DIY accounts with 100K–1M followers, Houseofgreylondon's 0.19% engagement rate is in the bottom quarter (median: 0.63%), a read from 436 accounts in the InstME index.
The like-to-comment split is roughly 54 to one, indicating a healthy amount of conversation.
Houseofgreylondon's recent cadence works out to less than one post per week.
Houseofgreylondon follows only 956 accounts while being followed by 144.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$500–$940
Based on 144.2K followers and a 0.19% engagement rate, a single sponsored post by Houseofgreylondon is worth an estimated $500–$940. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Health
| Metric | Houseofgreylondon | Cohort median |
|---|---|---|
| Engagement rate | 0.19% | 0.63% |
| Average likes | 272 | 1,415 |
| Average comments | 5 | 30 |
| Posts per week | 0.1 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 21, 2026
House of Grey is a home & diy brand on Instagram, with 144.2K followers.
House of Grey posts on Instagram as @houseofgreylondon.
House of Grey has 144,162 followers on Instagram (144.2K) as of Sep 21, 2026.
House of Grey's engagement rate is 0.19%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by House of Grey average 272 likes and 5 comments.
House of Grey posts less than once a week on average.
House of Grey is registered as a business account on Instagram.
House of Grey is categorized as a home & diy and health account in the InstME index, based on the profile's bio and Instagram category across 4,344 posts.
A sponsored post from House of Grey is estimated at $500 to $940. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
4,344
Avg Comments
5
Engagement
0.37%
