Your home for the movies and TV you love.
Outreach This Creator For FreeFollowers
418K
Following
367
Total Posts
Engagement Rate
10.63%
Avg Likes
43,530
Avg Comments
Roku Channel is a verified Home & DIY brand on Instagram, tracked in the InstME index with 418K followers. Roku Channel has shared 2,327 posts to date, currently less than one post a week. Engagement runs at 10.63%, or about 43,530 likes and 895 comments per post.
Therokuchannel is a Home & DIY account on Instagram with 418K followers and 2,327 published posts.
Benchmarked against 436 Home & DIY accounts with 100K–1M followers, Therokuchannel posts a 10.63% engagement rate that is in the top quarter (median: 0.63%).
Comments arrive at about one per 49 likes, a sign of a healthy amount of conversation.
Lately Therokuchannel has been publishing less than one post per week.
At 100/100 on audience quality, Therokuchannel carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
With 418K followers but only 367 accounts followed back, Therokuchannel shows the ratio of a well-established account.
Estimated sponsored-post value
$5,900–$11,000
Based on 418K followers and a 10.63% engagement rate, a single sponsored post by Therokuchannel is worth an estimated $5,900–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Therokuchannel | Cohort median |
|---|---|---|
| Engagement rate | 10.63% | 0.63% |
| Average likes | 43,530 | 1,415 |
| Average comments | 895 | 30 |
| Posts per week | 0.75 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 15, 2026
Roku Channel is a verified home & diy brand on Instagram, with 418K followers.
Roku Channel posts on Instagram as @therokuchannel.
Roku Channel has 417,997 followers on Instagram (418K) as of Jul 15, 2026.
Roku Channel's engagement rate is 10.63%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Roku Channel average 43,530 likes and 895 comments.
Roku Channel posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Roku Channel's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Roku Channel is registered as a business account on Instagram and is verified.
Roku Channel is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,327 posts.
2,327
895
Posts / Week
0.75
Growth Score
100 / 100
ER Rank
Top 9%
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
1.1M
Engagement
8.51%
Yes. Roku Channel carries the blue verified badge on Instagram.
A sponsored post from Roku Channel is estimated at $5,900 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
