The home you want. Share with us: #thatsgoodhousekeeping Link in bio 👇
Followers
1.2M
Following
417
Total Posts
Engagement Rate
0.02%
Avg Likes
182
Avg Comments
Good Housekeeping is a verified Home & DIY brand, with 1.2M followers on Instagram. The account has published 8,364 posts, currently around 5 posts a week. Typical posts draw 182 likes and 6 comments, putting engagement at 0.02%.
With 1.2M followers across 8,364 posts, Goodhousekeeping is one of the Home & DIY accounts tracked in the InstME index.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Goodhousekeeping's 0.02% engagement rate lands in the bottom quarter (median: 0.38%).
The audience comments once per 29 likes on average, a healthy amount of conversation.
In recent weeks Goodhousekeeping has kept to about 5 posts per week.
Goodhousekeeping keeps its following list short (417) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,100–$7,700
Based on 1.2M followers and a 0.02% engagement rate, a single sponsored post by Goodhousekeeping is worth an estimated $4,100–$7,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Goodhousekeeping | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.38% |
| Average likes | 182 | 13,700 |
| Average comments | 6 | 139 |
| Posts per week | 5.3 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 27, 2026
Good Housekeeping is a verified home & diy brand on Instagram, with 1.2M followers.
Good Housekeeping posts on Instagram as @goodhousekeeping.
Good Housekeeping has 1,182,066 followers on Instagram (1.2M) as of Apr 27, 2026.
Good Housekeeping's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Good Housekeeping average 182 likes and 6 comments.
Good Housekeeping posts about 5 times per week on average.
Good Housekeeping is registered as a business account on Instagram and is verified.
Good Housekeeping is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 8,364 posts.
Yes. Good Housekeeping carries the blue verified badge on Instagram.
8,364
6
Posts / Week
5.3
Growth Score
0.4 / 100
Follower Ratio
2834.7×
Engagement
0.52%
A sponsored post from Good Housekeeping is estimated at $4,100 to $7,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
