The home you want. Share with us: #thatsgoodhousekeeping Link in bio 👇
Good Housekeeping is a verified Home & DIY brand, with 1.2M followers on Instagram. The account has published 8,364 posts, currently around 5 posts a week. Typical posts draw 182 likes and 6 comments, putting engagement at 0.02%.
With 1.2M followers across 8,364 posts, Goodhousekeeping is one of the Home & DIY accounts tracked in the InstME index.
Against 110 Home & DIY accounts with over 1M followers in the InstME index, Goodhousekeeping's 0.02% engagement rate lands in the bottom quarter (median: 0.38%).
The audience comments once per 29 likes on average, a healthy amount of conversation.
In recent weeks Goodhousekeeping has kept to about 5 posts per week.
Goodhousekeeping keeps its following list short (417) relative to 1.2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,100–$7,700
Based on 1.2M followers and a 0.02% engagement rate, a single sponsored post by Goodhousekeeping is worth an estimated $4,100–$7,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Goodhousekeeping | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.38% |
| Average likes | 182 | 13,700 |
| Average comments | 6 | 139 |
| Posts per week | 5.3 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Good Housekeeping is a verified home & diy brand on Instagram, with 1.2M followers.
Good Housekeeping posts on Instagram as @goodhousekeeping.
Good Housekeeping has 1,182,066 followers on Instagram (1.2M) as of Apr 27, 2026.
Good Housekeeping's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Good Housekeeping average 182 likes and 6 comments.
Good Housekeeping posts about 5 times per week on average.
Good Housekeeping is registered as a business account on Instagram and is verified.
Good Housekeeping is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 8,364 posts.
Yes. Good Housekeeping carries the blue verified badge on Instagram.
Total Posts
8,364
Avg Comments
6
2.7M
Engagement
0.02%
A sponsored post from Good Housekeeping is estimated at $4,100 to $7,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
