Followers
5.5K
Following
1.1K
Total Posts
Engagement Rate
1.2%
Avg Likes
66
Avg Comments
HOUSE OF EL BEAUTY is a verified Beauty brand based in Nigeria, with 5.5K followers on Instagram. The account has published 1,017 posts, currently around 2 posts a week. Typical posts draw 66 likes and 0 comments, putting engagement at 1.2%.
Tracked in the InstME index, Houseofelbeauty is a Beauty account with 5.5K followers and a back catalogue of 1,017 posts.
Houseofelbeauty records a 1.2% engagement rate, below the median of 3.02% for the 4,078 Beauty accounts with 1K–10K followers tracked in the InstME index.
The audience comments once per 157 likes on average, an audience that mostly engages through likes.
Video posts from Houseofelbeauty average 696 views.
Houseofelbeauty's recent cadence works out to about one post per week.
Estimated sponsored-post value
$23–$43
Based on 5.5K followers and a 1.2% engagement rate, a single sponsored post by Houseofelbeauty is worth an estimated $23–$43. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
| Metric | Houseofelbeauty | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 3.02% |
| Average likes | 66 | 79 |
| Average comments | 0 | 9 |
| Posts per week | 1.58 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Houseofelbeauty | Cohort median |
|---|---|---|
| Engagement rate | 1.2% | 2.07% |
| Average likes | 66 | 62 |
| Average comments | 0 | 10 |
| Posts per week | 1.58 | 0.24 |
Median values from 190 Beauty accounts in Nigeria with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 11, 2026
HOUSE OF EL BEAUTY is a verified beauty brand based in Nigeria on Instagram, with 5.5K followers.
HOUSE OF EL BEAUTY posts on Instagram as @houseofelbeauty.
HOUSE OF EL BEAUTY has 5,516 followers on Instagram (5.5K) as of Aug 11, 2026.
HOUSE OF EL BEAUTY's engagement rate is 1.2%, calculated from average likes and comments per post relative to followers. That is below the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by HOUSE OF EL BEAUTY average 66 likes and 0 comments.
HOUSE OF EL BEAUTY posts about 2 times per week on average.
HOUSE OF EL BEAUTY is registered as a business account on Instagram and is verified.
HOUSE OF EL BEAUTY is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 1,017 posts.
HOUSE OF EL BEAUTY's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,017
0
Avg Views
696
Posts / Week
1.58
Growth Score
24 / 100
Engagement
0.02%
ROAR BEAUTY | Makeup, Skincare & LED Lights Store
@roarbeautystore
Followers
14.5K
Engagement
0.06%
Yes. HOUSE OF EL BEAUTY carries the blue verified badge on Instagram.
A sponsored post from HOUSE OF EL BEAUTY is estimated at $23 to $43. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
